{"id":10477,"date":"2021-02-17T09:12:00","date_gmt":"2021-02-17T07:12:00","guid":{"rendered":"http:\/\/economic.karpat.in.ua\/?p=10477"},"modified":"2021-02-16T22:12:20","modified_gmt":"2021-02-16T20:12:20","slug":"az-adidas-megvalik-a-reeboktol","status":"publish","type":"post","link":"https:\/\/economic.karpat.in.ua\/?p=10477&lang=hu","title":{"rendered":"Az Adidas megv\u00e1lik a Reebokt\u00f3l"},"content":{"rendered":"\n

Az Adidas tizen\u00f6t \u00e9vig tart\u00f3 pr\u00f3b\u00e1lkoz\u00e1s ut\u00e1n megv\u00e1lik az amerikai testv\u00e9rm\u00e1rk\u00e1j\u00e1t\u00f3l, a Reebokt\u00f3l \u2013 adta h\u00edr\u00fcl kedden a n\u00e9met sportszergy\u00e1rt\u00f3 t\u00e1rsas\u00e1g.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Az Adidas k\u00f6zlem\u00e9nye szerint a v\u00e1llalat vezet\u00e9se a 2025-ig kitekint\u0151 strat\u00e9gia kidolgoz\u00e1sa sor\u00e1n arra a meg\u00e1llap\u00edt\u00e1sra jutott, hogy<\/p>\n\n\n\n

a Reebok \u00e9s az Adidas sokkal jobban ki tudja haszn\u00e1lni n\u00f6veked\u00e9si lehet\u0151s\u00e9geit, ha f\u00fcggetlenek egym\u00e1st\u00f3l.<\/p><\/blockquote>\n\n\n\n

Ez\u00e9rt az Adidas m\u00e1r az idei els\u0151 negyed\u00e9vt\u0151l kezdve a megsz\u0171nt tev\u00e9kenys\u00e9gek k\u00f6z\u00f6tt t\u00fcnteti fel p\u00e9nz\u00fcgyi jelent\u00e9seiben a Reebok adatait, \u00e9s megkezdi az amerikai le\u00e1nyv\u00e1llalat \u00e9rt\u00e9kes\u00edt\u00e9s\u00e9nek folyamat\u00e1t.<\/p>\n\n\n\n

A k\u00f6vetkez\u0151 h\u00f3napokban teljes er\u0151vel dolgozunk, hogy sikeres j\u00f6v\u0151t biztos\u00edtsunk a Reebok m\u00e1rk\u00e1nak \u00e9s a m\u00f6g\u00f6tte \u00e1ll\u00f3 csapatnak<\/p><\/blockquote>\n\n\n\n

\u2013 \u00edrt\u00e1k. R\u00e9szleteket a v\u00e1llalati strat\u00e9gia \u00e9s a 2020-as \u00fczleti \u00e9v eredm\u00e9nyeinek m\u00e1rcius 10-re \u00fctemezett bemutat\u00f3j\u00e1ra \u00edg\u00e9rnek.<\/p>\n\n\n\n

Hangs\u00falyozt\u00e1k, hogy a sportszergy\u00e1rt\u00e1sban igen j\u00f3k a hosszabb t\u00e1v\u00fa n\u00f6veked\u00e9s lehet\u0151s\u00e9gei, k\u00fcl\u00f6n\u00f6sen az ikonikus m\u00e1rk\u00e1k eset\u00e9ben. Ugyanakkor a v\u00e1llalat m\u00e9gis ink\u00e1bb csak az Adidas m\u00e1rk\u00e1ra \u00f6sszpontos\u00edt, a legf\u0151bb c\u00e9l a sportszergy\u00e1rt\u00e1s glob\u00e1lis piac\u00e1n el\u00e9rt vezet\u0151 poz\u00edci\u00f3 tov\u00e1bbi er\u0151s\u00edt\u00e9se.<\/p>\n\n\n\n

Az 1949 \u00f3ta m\u0171k\u00f6d\u0151 n\u00e9met c\u00e9g 2006-ban v\u00e1s\u00e1rolta meg amerikai versenyt\u00e1rs\u00e1t, hogy nagyobb er\u0151vel k\u00fczdj\u00f6n meg a piacvezet\u0151 poz\u00edci\u00f3\u00e9rt az ugyancsak amerikai Nike-val. A sz\u00e9tv\u00e1l\u00e1s\u00e1t bejelent\u0151 k\u00f6zlem\u00e9nyben a k\u00f6z\u00f6s eredm\u00e9nyekr\u0151l kiemelt\u00e9k, hogy a 2016-ban ind\u00edtott szan\u00e1l\u00e1si program r\u00e9v\u00e9n jelent\u0151sen javultak a m\u00e1rka n\u00f6veked\u00e9si-, \u00e9s profitkil\u00e1t\u00e1sai, \u00edgy a Reebok megteremtette az alapot ahhoz, hogy teljes m\u00e9rt\u00e9kben kihaszn\u00e1lhassa lehet\u0151s\u00e9geit.<\/p>\n\n\n\n

A t\u00e1rsas\u00e1g legut\u00f3bbi \u00fczleti besz\u00e1mol\u00f3ja szerint a Reebok m\u00e1rka r\u00e9v\u00e9n el\u00e9rt bev\u00e9tel a tavalyi harmadik negyed\u00e9vben 403 milli\u00f3 eur\u00f3 (145 milli\u00e1rd forint) volt, ami az \u00e1rfolyamhat\u00e1sok kisz\u0171r\u00e9s\u00e9vel sz\u00e1molva 7,2 sz\u00e1zal\u00e9kos visszaes\u00e9s az egy \u00e9vvel kor\u00e1bbi 460 milli\u00f3hoz k\u00e9pest. Az Adidas m\u00e1rk\u00e1val el\u00e9rt bev\u00e9tel 5,459 milli\u00e1rd eur\u00f3 volt, ami j\u00f3val kisebb, 2,5 sz\u00e1zal\u00e9kos cs\u00f6kken\u00e9s az el\u0151z\u0151 \u00e9vi 5,849 milli\u00e1rd eur\u00f3hoz viszony\u00edtva.<\/p>\n\n\n\n

(MTI\/24.hu<\/a>)<\/p>\n","protected":false},"excerpt":{"rendered":"

Az Adidas tizen\u00f6t \u00e9vig tart\u00f3 pr\u00f3b\u00e1lkoz\u00e1s ut\u00e1n megv\u00e1lik az amerikai testv\u00e9rm\u00e1rk\u00e1j\u00e1t\u00f3l, a Reebokt\u00f3l \u2013 adta h\u00edr\u00fcl kedden a n\u00e9met sportszergy\u00e1rt\u00f3 t\u00e1rsas\u00e1g.<\/p>\n","protected":false},"author":5,"featured_media":10474,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41,49,17,39],"tags":[8328,11102],"class_list":["post-10477","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cikkek","category-hirek","category-surgos","category-vilag","tag-adidas","tag-reebok"],"_links":{"self":[{"href":"https:\/\/economic.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/posts\/10477","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/economic.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/economic.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/economic.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/economic.karpat.in.ua\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10477"}],"version-history":[{"count":0,"href":"https:\/\/economic.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/posts\/10477\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/economic.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/media\/10474"}],"wp:attachment":[{"href":"https:\/\/economic.karpat.in.ua\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10477"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/economic.karpat.in.ua\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10477"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/economic.karpat.in.ua\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10477"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}