{"id":12550,"date":"2021-05-23T11:34:00","date_gmt":"2021-05-23T08:34:00","guid":{"rendered":"http:\/\/economic.karpat.in.ua\/?p=12550"},"modified":"2021-05-23T00:37:33","modified_gmt":"2021-05-22T21:37:33","slug":"haboru-dul-az-amerikai-mcdonalds-ettermei-es-az-anyaceg-kozott","status":"publish","type":"post","link":"https:\/\/economic.karpat.in.ua\/?p=12550&lang=hu","title":{"rendered":"H\u00e1bor\u00fa d\u00fal az amerikai McDonald\u2019s \u00e9ttermei \u00e9s az anyac\u00e9g k\u00f6z\u00f6tt"},"content":{"rendered":"\n

Z\u0171r\u00f6s a helyzet a chicag\u00f3i sz\u00e9khely\u0171 hamburger\u00f3ri\u00e1s sz\u00e1m\u00e1ra. A bev\u00e9telek ugyan j\u00f3l alakulnak, de egy franchise d\u00edjakkal kapcsolatos vita megosztja az anyav\u00e1llalatot \u00e9s az amerikai \u00e9tterem tulajdonosokat.<\/strong><\/p>\n\n\n\n

Az \u00e9ttereml\u00e1nc az elm\u00falt \u00e9vekben t\u00f6bb sz\u00e1z milli\u00f3 doll\u00e1rt fektetett be az \u00faj technol\u00f3gi\u00e1kba, a gyorsabb \u00e9s k\u00e9nyelmesebb v\u00e1s\u00e1rl\u00e1si \u00e9lm\u00e9ny \u00e9rdek\u00e9ben. B\u00e1r az anyac\u00e9g biztos\u00edtja az \u00e9ttermekben haszn\u00e1lt technol\u00f3giai szolg\u00e1ltat\u00e1sok nagy r\u00e9sz\u00e9t, \u00e1m ezeknek a haszn\u00e1lat\u00e1\u00e9rt d\u00edjat sz\u00e1ml\u00e1z fel a franchise-\u00fcgyfeleknek. A v\u00e1llalat vezet\u00e9se tavaly \u00e9v v\u00e9g\u00e9n azt k\u00f6z\u00f6lte, hogy a leg\u00fajabb, 70 milli\u00f3 doll\u00e1ros (20 milli\u00e1rd forint) technol\u00f3giai beruh\u00e1z\u00e1sok\u00e9rt cser\u00e9be, boltonk\u00e9nt k\u00f6r\u00fclbel\u00fcl 5000 doll\u00e1r k\u00fcl\u00f6nd\u00edjat kell fizetni\u00fck a tagoknak. A heves vita az err\u0151l sz\u00f3l\u00f3 decemberi email kapcs\u00e1n robbant ki. A t\u00e1rsas\u00e1g k\u00f6rlevel\u00e9ben arra k\u00e9rte az \u00e9tterem tulajdonosokat, hogy seg\u00edtsenek az \u00f6sszeg finansz\u00edroz\u00e1s\u00e1ban, azok nagy r\u00e9sze azonban megtagadta a fizet\u00e9st \u00e9s jogi l\u00e9p\u00e9seket fontolgat az \u00fcgyben.<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

\u201eA technol\u00f3gia nem m\u0171k\u00f6dik, \u00e9s nem indokolja a d\u00edjak beszed\u00e9s\u00e9t\u201d \u2013 \u00edrta az egyik felh\u00e1borodott \u00fczemeltet\u0151.<\/p>\n\n\n\n

A c\u00e9gnek k\u00f6r\u00fclbel\u00fcl 2000 amerikai franchise-egys\u00e9ge van. T\u00e9ny, hogy a McDonald’s a k\u00f6zelm\u00faltban rengeteg \u00faj technol\u00f3gi\u00e1t integr\u00e1lt, amely b\u00e1r rugalmasabb kiszolg\u00e1l\u00e1st eredm\u00e9nyezett, de ezek az er\u0151fesz\u00edt\u00e9sek l\u00e9nyegesen magasabb k\u00f6lts\u00e9geket is jelentettek a franchise-tulajdonosok sz\u00e1m\u00e1ra. Az USA-ban a franciseok havi technol\u00f3giai d\u00edja a t\u00edzszerese lett az egy \u00e9vtizeddel ezel\u0151ttinek. Az \u00fczemeltet\u0151k 250 milli\u00f3 doll\u00e1rt (71,5 milli\u00e1rd forint) fizetnek a v\u00e1llalatnak minden \u00e9vben a technol\u00f3giai szolg\u00e1ltat\u00e1sok\u00e9rt.<\/p>\n\n\n\n

Eddig is t\u00f6bb n\u00e9zetelt\u00e9r\u00e9s volt m\u00e1r a felek k\u00f6zt a magas technol\u00f3giai d\u00edjak miatt, de a decemberi egyoldal\u00fa \u201efranchise-ad\u00f3\u201d, az eddigi legnagyobb ellenkez\u00e9st v\u00e1ltotta ki.<\/p>\n\n\n\n

A jogi proced\u00fara megel\u0151z\u00e9se \u00e9rdek\u00e9ben a c\u00e9g beleegyezett egy f\u00fcggetlen ellen\u0151rz\u00e9sbe. A franchise tagok k\u00e9r\u00e9se alapj\u00e1n a v\u00e1llalat f\u00fcggetlen k\u00f6nyvvizsg\u00e1l\u00f3ja, a KPMG fel\u00fclvizsg\u00e1lja a technol\u00f3giai d\u00edj jogoss\u00e1g\u00e1nak k\u00e9rd\u00e9s\u00e9t, \u00e9s v\u00e1rhat\u00f3an ebben a h\u00f3napban k\u00e9sz\u00fcl el a jelent\u00e9ssel. Ennek f\u00fcggv\u00e9ny\u00e9ben d\u00f6ntik el az \u00e9tteremvezet\u0151k, hogy b\u00edr\u00f3s\u00e1ghoz fordulnak-e vagy hozz\u00e1j\u00e1rulnak a innov\u00e1ci\u00f3s beruh\u00e1z\u00e1sok k\u00f6lts\u00e9geihez.<\/p>\n\n\n\n

(origo.hu)<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Z\u0171r\u00f6s a helyzet a chicag\u00f3i sz\u00e9khely\u0171 hamburger\u00f3ri\u00e1s sz\u00e1m\u00e1ra. A bev\u00e9telek ugyan j\u00f3l alakulnak, de egy franchise d\u00edjakkal kapcsolatos vita megosztja az anyav\u00e1llalatot \u00e9s az amerikai \u00e9tterem tulajdonosokat.<\/p>\n","protected":false},"author":12,"featured_media":12551,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41,11,39],"tags":[18405,18404,246,1191],"class_list":["post-12550","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cikkek","category-kiemelt-tema","category-vilag","tag-franchise-ado","tag-mcdonalds","tag-usa","tag-vita"],"_links":{"self":[{"href":"https:\/\/economic.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/posts\/12550","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/economic.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/economic.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/economic.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/economic.karpat.in.ua\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=12550"}],"version-history":[{"count":0,"href":"https:\/\/economic.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/posts\/12550\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/economic.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/media\/12551"}],"wp:attachment":[{"href":"https:\/\/economic.karpat.in.ua\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=12550"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/economic.karpat.in.ua\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=12550"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/economic.karpat.in.ua\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=12550"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}