{"id":16126,"date":"2021-10-19T19:35:00","date_gmt":"2021-10-19T16:35:00","guid":{"rendered":"http:\/\/economic.karpat.in.ua\/?p=16126"},"modified":"2021-10-19T15:06:18","modified_gmt":"2021-10-19T12:06:18","slug":"europa-leggyorsabban-novekvo-divatcege-magyar-marka","status":"publish","type":"post","link":"https:\/\/economic.karpat.in.ua\/?p=16126&lang=hu","title":{"rendered":"Eur\u00f3pa leggyorsabban n\u00f6vekv\u0151 divatc\u00e9ge magyar m\u00e1rka"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

A divat vil\u00e1g\u00e1t egyre jobban megh\u00f3d\u00edtj\u00e1k a Kelet-K\u00f6z\u00e9p-Eur\u00f3p\u00e1b\u00f3l \u00e9rkez\u0151 tervez\u0151k kre\u00e1ci\u00f3i a Reuters \u00f6ssze\u00e1ll\u00edt\u00e1sa szerint. A lap kiemeli a magyar Nanushk\u00e1t is a c\u00e9gek k\u00f6z\u00fcl, mint Eur\u00f3pa leggyorsabban n\u00f6veked\u0151 divatc\u00e9g\u00e9t, mely az Eximbank mag\u00e1nt\u0151kealapj\u00e1t\u00f3l bevont forr\u00e1sok \u00f3ta harminch\u00e1romszoros\u00e1ra, 33 milli\u00f3 eur\u00f3ra n\u00f6velte bev\u00e9tel\u00e9t.<\/strong><\/p>\n\n\n\n

A Nanushka term\u00e9keit t\u00f6bbek k\u00f6z\u00f6tt Rihanna, Justin Bieber \u00e9s Billie Eilish is hordja \u00e9s fontos szerepet j\u00e1tszik diz\u00e1jnj\u00e1ban a fenntarthat\u00f3s\u00e1g, amit p\u00e9ld\u00e1ul a veg\u00e1n b\u0151r ruh\u00e1k is jeleznek.<\/p>\n\n\n\n

A t\u00e9rs\u00e9g gyorsan n\u00f6vekv\u0151 divath\u00e1zai k\u00f6z\u00fcl azonban a Nanushka csak az egyik, hasonl\u00f3 sikersztorik sz\u00fclettek a k\u00f6rnyez\u0151 orsz\u00e1gokban is. A lap a szlov\u00e1k Neher\u00e1t \u00e9s a lengyel Magda Butrymot is p\u00e9ldak\u00e9nt \u00e1ll\u00edtja.<\/p>\n\n\n\n

A k\u00f6z\u00f6s pont ezen c\u00e9gek eset\u00e9ben, hogy siker\u00fcket a k\u00f6z\u00f6ss\u00e9gi m\u00e9di\u00e1nak, azon bel\u00fcl is els\u0151sorban az Instagramnak k\u00f6sz\u00f6nhetik.<\/p>\n\n\n\n

A Nanushka vez\u00e9rigazgat\u00f3ja, a tervez\u0151 S\u00e1ndor Szandra f\u00e9rje, Baldaszti P\u00e9ter is azt emelte ki, hogy 15-20 \u00e9vvel ezel\u0151tt szinte lehetetlen lett volna Budapestr\u0151l vil\u00e1gm\u00e1rk\u00e1t l\u00e9trehozni. A lengyel t\u00e1skagy\u00e1rt\u00f3 Chylak alap\u00edt\u00f3ja is az Instagramot emelte ki a n\u00f6veked\u00e9s motorjak\u00e9nt.<\/p>\n\n\n\n

A n\u00f6veked\u00e9st seg\u00edti a luxusterm\u00e9kek piac\u00e1nak gyors n\u00f6veked\u00e9se is, mely a Statista szerint az idei 309 milli\u00e1rdr\u00f3l 2025-re 383 milli\u00e1rdra n\u0151het. A McKinsey tan\u00e1csad\u00f3c\u00e9g szerint t\u00e9rs\u00e9g\u00fcnk m\u00e1rk\u00e1inak siker\u00e9t seg\u00edti az is, hogy noha az ipar\u00e1gat a glob\u00e1lis m\u00e1rk\u00e1k uralj\u00e1k, a fogyaszt\u00f3kban megvan az ig\u00e9ny az \u00faj, autentikus term\u00e9kek ir\u00e1nt.<\/p>\n\n\n\n

A lengyel Magda Butrym vez\u00e9rigazgat\u00f3ja, Jakub Czarnota arr\u00f3l besz\u00e9lt a Reutersnek, hogy a t\u00e9rs\u00e9g n\u00f6vekv\u0151 j\u00f6vedelmei azt is lehet\u0151v\u00e9 tett\u00e9k, hogy az indul\u00f3 m\u00e1rk\u00e1k a helyi piacon er\u0151s\u00f6djenek meg a glob\u00e1lis sz\u00ednpadra l\u00e9p\u00e9st megel\u0151z\u0151en. R\u00e1ad\u00e1sul a t\u00e9rs\u00e9g tervez\u0151i sz\u00e1m\u00e1ra a r\u00e9gi\u00f3s hagyom\u00e1nyok \u00e9s \u00f6r\u00f6ks\u00e9g az inspir\u00e1ci\u00f3k b\u0151 forr\u00e1s\u00e1ul szolg\u00e1lhat.<\/p>\n\n\n\n

Forr\u00e1s: vg.hu<\/p>\n","protected":false},"excerpt":{"rendered":"

A divat vil\u00e1g\u00e1t egyre jobban megh\u00f3d\u00edtj\u00e1k a Kelet-K\u00f6z\u00e9p-Eur\u00f3p\u00e1b\u00f3l \u00e9rkez\u0151 tervez\u0151k kre\u00e1ci\u00f3i a Reuters \u00f6ssze\u00e1ll\u00edt\u00e1sa szerint. A lap kiemeli a magyar Nanushk\u00e1t is a c\u00e9gek k\u00f6z\u00fcl, mint Eur\u00f3pa leggyorsabban n\u00f6veked\u0151 divatc\u00e9g\u00e9t, mely az Eximbank mag\u00e1nt\u0151kealapj\u00e1t\u00f3l bevont forr\u00e1sok \u00f3ta harminch\u00e1romszoros\u00e1ra, 33 milli\u00f3 eur\u00f3ra n\u00f6velte bev\u00e9tel\u00e9t.<\/p>\n","protected":false},"author":4,"featured_media":16127,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,1593,41,49,39],"tags":[4715,258,29174],"class_list":["post-16126","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-a-nap-hirei","category-actual-hu","category-cikkek","category-hirek","category-vilag","tag-divatcegek","tag-europa","tag-magyar-marka"],"_links":{"self":[{"href":"https:\/\/economic.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/posts\/16126","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/economic.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/economic.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/economic.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/economic.karpat.in.ua\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=16126"}],"version-history":[{"count":0,"href":"https:\/\/economic.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/posts\/16126\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/economic.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/media\/16127"}],"wp:attachment":[{"href":"https:\/\/economic.karpat.in.ua\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=16126"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/economic.karpat.in.ua\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=16126"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/economic.karpat.in.ua\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=16126"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}