{"id":16918,"date":"2021-11-12T19:35:00","date_gmt":"2021-11-12T17:35:00","guid":{"rendered":"http:\/\/economic.karpat.in.ua\/?p=16918"},"modified":"2021-11-12T19:32:01","modified_gmt":"2021-11-12T17:32:01","slug":"ujabb-rekordot-dontott-a-kinai-alibaba-forgalma-a-szinglik-napjan","status":"publish","type":"post","link":"https:\/\/economic.karpat.in.ua\/?p=16918&lang=hu","title":{"rendered":"\u00dajabb rekordot d\u00f6nt\u00f6tt a k\u00ednai Alibaba forgalma a szinglik napj\u00e1n"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>\u00dajabb rekordot d\u00f6nt\u00f6tt az Alibaba k\u00ednai internetes kiskereskedelmi v\u00e1llalat forgalma a szinglik, azaz az egyed\u00fcl\u00e1ll\u00f3k napja alkalm\u00e1b\u00f3l imm\u00e1r tizenharmadszorra tartott ki\u00e1rus\u00edt\u00e1son &#8211; sz\u00e1molt be az Alibaba p\u00e9nteken.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"473\" src=\"http:\/\/economic.karpat.in.ua\/wp-content\/uploads\/2021\/11\/alobaba-1.jpg\" alt=\"\" class=\"wp-image-16920\" srcset=\"https:\/\/economic.karpat.in.ua\/wp-content\/uploads\/2021\/11\/alobaba-1.jpg 840w, https:\/\/economic.karpat.in.ua\/wp-content\/uploads\/2021\/11\/alobaba-1-300x169.jpg 300w, https:\/\/economic.karpat.in.ua\/wp-content\/uploads\/2021\/11\/alobaba-1-768x432.jpg 768w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">A jelent\u0151s le\u00e1raz\u00e1sokkal j\u00e1r\u00f3, az ut\u00f3bbi \u00e9vekben 11 naposra ny\u00falt kereskedelmi akci\u00f3 sor\u00e1n az Alibaba Tmall nev\u0171, e-kereskedelmi platformj\u00e1nak teljes forgalma 540,3 milli\u00e1rd j\u00fcant (84,54 milli\u00e1rd doll\u00e1r) \u00e9rt el, t\u00f6bb mint 40 milli\u00e1rd j\u00fcannal (6,2 milli\u00e1rd doll\u00e1r) t\u00f6bbet, mint a m\u00falt \u00e9v azonos id\u0151szak\u00e1ban. A forgalom n\u00f6veked\u00e9se ugyanakkor az elm\u00falt t\u00edz \u00e9v legalacsonyabb \u00fctem\u00e9re lassult.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A v\u00e1llalat mindazon\u00e1ltal p\u00e9nteki k\u00f6zlem\u00e9ny\u00e9ben hangs\u00falyozta: a forgalom m\u00e1r nem az egyetlen mutat\u00f3ja a sikernek. M\u00edg a kor\u00e1bbi \u00e9vekben az esem\u00e9ny egyik f\u00e9nypontja a nagyszab\u00e1s\u00fa, k\u00fclf\u00f6ldi szt\u00e1rokat is felvonultat\u00f3 g\u00e1la volt, az Alibaba id\u00e9n a fenntarthat\u00f3s\u00e1got helyezte a kereskedelmi akci\u00f3 k\u00f6z\u00e9ppontj\u00e1ba.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jang Guang, az Alibaba aleln\u00f6ke a v\u00e1llalat k\u00f6zlem\u00e9ny\u00e9ben r\u00e1mutatott: a szinglik napj\u00e1nak n\u00e9pszer\u0171s\u00e9g\u00e9t kihaszn\u00e1lva igyekeztek eleget tenni t\u00e1rsadalmi k\u00f6telezetts\u00e9g\u00fcknek, az idei v\u00e1s\u00e1r \u00edgy egy fontos m\u00e9rf\u00f6ldk\u0151 volt az Alibaba a fenntarthat\u00f3 j\u00f6v\u0151 \u00e9p\u00edt\u00e9s\u00e9t c\u00e9lz\u00f3 k\u00f6telezetts\u00e9gv\u00e1llal\u00e1s\u00e1nak \u00fatj\u00e1n. A Tmall platform 100 milli\u00f3 j\u00fcan (1,6 milli\u00f3 doll\u00e1r) \u00e9rt\u00e9kben bocs\u00e1t ki &#8220;z\u00f6ld kuponokat&#8221;, amelyekkel a k\u00f6rnyezetbar\u00e1t v\u00e1s\u00e1rl\u00f3i magatart\u00e1st k\u00edv\u00e1nj\u00e1k el\u0151seg\u00edteni. Az Alibaba Cainiao nev\u0171 logisztikai \u00e1gazata pedig novemberben h\u00fasz v\u00e1rosban tal\u00e1lhat\u00f3, mintegy t\u00edzezer eloszt\u00f3\u00e1llom\u00e1s\u00e1n nyitott gy\u0171jt\u0151pontokat a csomagol\u00f3anyagok \u00fajrahasznos\u00edt\u00e1s\u00e1ra.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Az Alibaba idei, visszafogottabb kereskedelmi akci\u00f3j\u00e1nak h\u00e1tter\u00e9ben ott \u00e1ll, hogy a v\u00e1llalat az elm\u00falt \u00e9v sor\u00e1n t\u00f6bbsz\u00f6r ker\u00fclt a k\u00ednai hat\u00f3s\u00e1gok l\u00e1t\u00f3k\u00f6r\u00e9be. \u00c1prilisban a v\u00e1llalatot rekord\u00f6sszeg\u0171 &#8211; 18,2 milli\u00e1rd j\u00fcanos (2,8 milli\u00e1rd doll\u00e1r) &#8211; b\u00fcntet\u00e9ssel s\u00fajtotta a k\u00ednai piacfel\u00fcgyelet, ami\u00e9rt a versenyszab\u00e1lyokat megs\u00e9rtve vissza\u00e9lt monopolhelyzet\u00e9vel. Tavaly \u00e9v v\u00e9g\u00e9n pedig az Alibaba p\u00e9nz\u00fcgyi \u00e1g\u00e1nak, az Ant Groupnak a sanghaji t\u0151zsd\u00e9n tervezett, 37 milli\u00e1rd doll\u00e1ros els\u0151 t\u0151zsdei kibocs\u00e1t\u00e1s\u00e1t akad\u00e1lyozt\u00e1k meg a k\u00ednai hat\u00f3s\u00e1gok az utols\u00f3 pillanatban.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A K\u00edna m\u00e1sodik legnagyobb e-kereskedelmi port\u00e1lj\u00e1nak sz\u00e1m\u00edt\u00f3 JD.com, amely 2017 \u00f3ta szint\u00e9n bekapcsol\u00f3dott a szinglik napja alkalm\u00e1b\u00f3l tartott kereskedelmi akci\u00f3ba, id\u00e9n 349,1 milli\u00e1rd j\u00fcanos (54,58 milli\u00e1rd doll\u00e1r) forgalmat gener\u00e1lt. Ez 28,6 sz\u00e1zal\u00e9kos n\u00f6veked\u00e9st jelent \u00e9ves \u00f6sszevet\u00e9sben, ami a forgalom b\u0151v\u00fcl\u00e9si \u00fctem\u00e9nek m\u00e9rs\u00e9kl\u0151d\u00e9s\u00e9re utal a m\u00falt \u00e9vhez k\u00e9pest.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">K\u00edn\u00e1ban a kilencvenes \u00e9vek eleje \u00f3ta minden november 11-\u00e9n meg\u00fcnneplik a szinglik napj\u00e1t. A dupla 11-esk\u00e9nt is emlegetett naphoz id\u0151z\u00edtett els\u0151 nagy vev\u0151csalogat\u00f3 akci\u00f3j\u00e1t 2009-ben tartotta az Alibaba. A v\u00e1s\u00e1r az\u00f3ta a vil\u00e1g legnagyobb internetes kereskedelmi ki\u00e1rus\u00edt\u00e1s\u00e1v\u00e1 n\u0151tte ki mag\u00e1t, 2018 \u00f3ta rendre meghaladva az Egyes\u00fclt \u00c1llamokban kar\u00e1csony el\u0151tt megrendezett &#8220;fekete p\u00e9ntek&#8221; \u00e9s az azt k\u00f6vet\u0151 &#8220;kiber h\u00e9tf\u0151&#8221; bev\u00e1s\u00e1rl\u00f3 napjain el\u00e9rt egy\u00fcttes \u00e1rbev\u00e9telt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">MTI<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00dajabb rekordot d\u00f6nt\u00f6tt az Alibaba k\u00ednai internetes kiskereskedelmi v\u00e1llalat forgalma a szinglik, azaz az egyed\u00fcl\u00e1ll\u00f3k napja alkalm\u00e1b\u00f3l imm\u00e1r tizenharmadszorra tartott ki\u00e1rus\u00edt\u00e1son &#8211; sz\u00e1molt be az Alibaba p\u00e9nteken.<\/p>\n","protected":false},"author":10,"featured_media":16919,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41,49,39],"tags":[8829],"class_list":["post-16918","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cikkek","category-hirek","category-vilag","tag-alibaba"],"_links":{"self":[{"href":"https:\/\/economic.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/posts\/16918","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/economic.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/economic.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/economic.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/economic.karpat.in.ua\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=16918"}],"version-history":[{"count":0,"href":"https:\/\/economic.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/posts\/16918\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/economic.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/media\/16919"}],"wp:attachment":[{"href":"https:\/\/economic.karpat.in.ua\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=16918"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/economic.karpat.in.ua\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=16918"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/economic.karpat.in.ua\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=16918"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}