{"id":18801,"date":"2022-01-19T15:34:00","date_gmt":"2022-01-19T13:34:00","guid":{"rendered":"https:\/\/economic.karpat.in.ua\/?p=18801"},"modified":"2022-01-19T11:51:52","modified_gmt":"2022-01-19T09:51:52","slug":"titkos-paktumot-kotottek-a-google-es-a-facebook-vezetoi","status":"publish","type":"post","link":"https:\/\/economic.karpat.in.ua\/?p=18801&lang=hu","title":{"rendered":"Titkos paktumot k\u00f6t\u00f6ttek a Google \u00e9s a Facebook vezet\u0151i"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Texas \u00e1llam\u00fcgy\u00e9sz\u00e9nek vezet\u00e9s\u00e9vel 2018 december\u00e9ben t\u00f6bb amerikai \u00e1llam is\u00a0beperelte\u00a0a Google-t azzal a v\u00e1ddal, hogy a keres\u0151\u00f3ri\u00e1s a versenyjogi szab\u00e1lyoz\u00e1st \u00e1th\u00e1g\u00f3 eszk\u00f6z\u00f6kkel \u00e9rte el \u00e9s tartja fenn a digit\u00e1lis hirdet\u00e9si piacon \u00e9lvezett monopolhelyzet\u00e9t.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"760\" height=\"425\" src=\"https:\/\/economic.karpat.in.ua\/wp-content\/uploads\/2022\/01\/google-facebook.jpg\" alt=\"\" class=\"wp-image-18802\" srcset=\"https:\/\/economic.karpat.in.ua\/wp-content\/uploads\/2022\/01\/google-facebook.jpg 760w, https:\/\/economic.karpat.in.ua\/wp-content\/uploads\/2022\/01\/google-facebook-300x168.jpg 300w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Az az\u00f3ta is h\u00faz\u00f3d\u00f3 elj\u00e1r\u00e1sban kor\u00e1bban f\u00e9ny der\u00fclt r\u00e1, hogy a Google megegyezhetett az online rekl\u00e1mpiac m\u00e1sodik legnagyobb szerepl\u0151j\u00e9vel, a Facebookkal arr\u00f3l, hogy el\u0151nyben r\u00e9szes\u00edti Mark Zuckerberg c\u00e9g\u00e9t a hirdet\u00e9si aukci\u00f3kon. Most pedig \u00fajabb bels\u0151s dokumentumokhoz f\u00e9rhettek hozz\u00e1 az \u00fcgy\u00e9szek, melyek arr\u00f3l \u00e1rulkodnak, hogy a legmagasabb szinteken t\u00e1rgyalt\u00e1k le a &#8220;Jedi Blue&#8221; n\u00e9ven emlegetett paktumot.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A&nbsp;<em>Politico<\/em>&nbsp;<a href=\"https:\/\/www.politico.com\/news\/2022\/01\/14\/facebook-google-ad-market-lawsuit-527108\" target=\"_blank\" rel=\"noreferrer noopener\">cikke<\/a>&nbsp;azt \u00edrja, hogy a v\u00e1llalati iratok alapj\u00e1n Mark Zuckerberg \u00e9s a Google \u00e9l\u00e9n \u00e1ll\u00f3 Sundar Pichai szem\u00e9lyesen adt\u00e1k \u00e1ld\u00e1sukat a tiltott \u00f6sszej\u00e1tsz\u00e1s gyan\u00faj\u00e1t felvet\u0151 \u00f6sszeborul\u00e1sra. Az egyeztet\u00e9sek egyik seg\u00edt\u0151je Sheryl Sandberg, a Facebook operat\u00edv igazgat\u00f3ja lehetett, az \u00fczletr\u0151l t\u00e1rgyal\u00f3 csapata pedig k\u00fcld\u00f6tt egy \u00fczenetet Zuckerbergnek, mely szerint m\u00e1r csak a vezet\u0151 al\u00e1\u00edr\u00e1sa sz\u00fcks\u00e9ges a tov\u00e1bbl\u00e9p\u00e9shez.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Az egyezs\u00e9get v\u00e9g\u00fcl 2018 szeptember\u00e9ben \u00fct\u00f6tt\u00e9k ny\u00e9lbe, a keres\u0151\u00f3ri\u00e1s r\u00e9sz\u00e9r\u0151l pedig Sundar Pichai al\u00e1\u00edr\u00e1sa is r\u00e1ker\u00fclt. Jelenleg mindk\u00e9t v\u00e1llalat tagadja, hogy t\u00f6rv\u00e9nytelen lett volna a meg\u00e1llapod\u00e1s, a Google szerint pedig az eg\u00e9sz elj\u00e1r\u00e1s alaptalan \u00e9s &#8220;tele van pontatlans\u00e1gokkal&#8221;.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ha viszont bebizonyosodik, hogy a felpereseknek van igazuk, a Google \u00e9s a Met\u00e1v\u00e1 \u00e1tvedlett Facebook cs\u00fany\u00e1n meg\u00e9getheti mag\u00e1t. A GroupM elemz\u0151c\u00e9g adatai szerint a Google, a Facebook \u00e9s az Amazon egy\u00fctt az amerikai hirdet\u00e9si piac t\u00f6bb mint 90%-\u00e1t birtokolja, \u00edgy az \u00f6sszej\u00e1tsz\u00e1suk komoly versenytorz\u00edt\u00f3 hat\u00e1ssal j\u00e1rhat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Forr\u00e1s: pcworld.hu<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Texas \u00e1llam\u00fcgy\u00e9sz\u00e9nek vezet\u00e9s\u00e9vel 2018 december\u00e9ben t\u00f6bb amerikai \u00e1llam is\u00a0beperelte\u00a0a Google-t azzal a v\u00e1ddal, hogy a keres\u0151\u00f3ri\u00e1s a versenyjogi szab\u00e1lyoz\u00e1st \u00e1th\u00e1g\u00f3 eszk\u00f6z\u00f6kkel \u00e9rte el \u00e9s tartja fenn a digit\u00e1lis hirdet\u00e9si piacon \u00e9lvezett monopolhelyzet\u00e9t.<\/p>\n","protected":false},"author":10,"featured_media":18802,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41,49,39],"tags":[4543],"class_list":["post-18801","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cikkek","category-hirek","category-vilag","tag-facebook"],"_links":{"self":[{"href":"https:\/\/economic.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/posts\/18801","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/economic.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/economic.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/economic.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/economic.karpat.in.ua\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=18801"}],"version-history":[{"count":0,"href":"https:\/\/economic.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/posts\/18801\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/economic.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/media\/18802"}],"wp:attachment":[{"href":"https:\/\/economic.karpat.in.ua\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=18801"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/economic.karpat.in.ua\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=18801"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/economic.karpat.in.ua\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=18801"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}