{"id":43646,"date":"2023-11-26T21:26:00","date_gmt":"2023-11-26T19:26:00","guid":{"rendered":"https:\/\/economic.karpat.in.ua\/?p=43646"},"modified":"2023-11-26T12:30:23","modified_gmt":"2023-11-26T10:30:23","slug":"az-apple-lett-a-kinai-black-friday-vesztese","status":"publish","type":"post","link":"https:\/\/economic.karpat.in.ua\/?p=43646&lang=hu","title":{"rendered":"Az Apple lett a k\u00ednai Black Friday vesztese"},"content":{"rendered":"\n

V\u00e9get \u00e9rt az \u00e9v legnagyobb bev\u00e1s\u00e1rl\u00f3\u00fcnnepe, a Singles Day K\u00edn\u00e1ban, melyen az amerikai Black Friday-hez hasonl\u00f3an \u00f3ri\u00e1si forgalmat bonyol\u00edt a kiskereskedelem \u2013 id\u00e9n az okostelefonok k\u00f6r\u00e9ben arattak a k\u00ednai m\u00e1rk\u00e1k, az Apple viszont n\u00e9mi meglepet\u00e9sre visszaesett.<\/strong><\/p>\n\n\n\n

V\u00e9ge a k\u00ednai Black Fridaynek, amit ott Singles Daynek h\u00edvnak de az id\u0151k sor\u00e1n \u00e9pp\u00fagy egy akci\u00f3z\u00f3s-v\u00e1s\u00e1rl\u00f3s \u0151r\u00fclett\u00e9 v\u00e1lt, mint az \u00f3ce\u00e1n t\u00falpartj\u00e1n \u2013 piackutat\u00f3k az idei rekordforgalmak mellett legink\u00e1bb az okostelefon-piaci szerepl\u0151k teljes\u00edtm\u00e9ny\u00e9t vizsg\u00e1lt\u00e1k az id\u0151szakban, hiszen k\u00ednaiak t\u00edzmilli\u00f3i ilyenkor cser\u00e9lik le r\u00e9gi k\u00e9sz\u00fcl\u00e9keiket a kedvezm\u00e9nyek hat\u00e1s\u00e1ra.<\/p>\n\n\n

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\"\"<\/figure>\n<\/div>\n\n\n

A Counterpoint Research az okt\u00f3ber 30-t\u00f3l november 12-ig tart\u00f3 id\u0151szakot vizsg\u00e1lta, az eladott k\u00e9sz\u00fcl\u00e9kek k\u00f6z\u00fcl id\u00e9n k\u00fcl\u00f6n\u00f6sen kedveltek voltak a k\u00ednai gy\u00e1rt\u00f3k \u00e1ltal jegyzett modellek, melyek id\u00e9n komoly konkurenci\u00e1nak bizonyultak az \u00e9vek \u00f3ta stabil n\u00f6veked\u00e9st el\u00e9r\u0151 Apple sz\u00e1m\u00e1ra.<\/p>\n\n\n\n

Az elad\u00e1si adatok szerint olyannyira, hogy az Apple \u00e9rt\u00e9kes\u00edt\u00e9si volumene a vizsg\u00e1lt id\u0151szakban 5%-kal zuhant, m\u00edg Huawei okostelefonb\u00f3l 66%-kal, Xiaomi k\u00e9sz\u00fcl\u00e9kb\u0151l pedig 28%-kal adtak el t\u00f6bbet, mint egy \u00e9vvel kor\u00e1bban. A k\u00e9t legkeresettebb k\u00ednai cs\u00facskateg\u00f3ri\u00e1s mobil a Huawei nagy port kavart Mate 60 Pr\u00f3ja, illetve a Xiaomi \u00faj cs\u00facsmodellje, a Mi 14 lett, melyek nem mell\u00e9kesen 5499 \u00e9s 3499 k\u00ednai j\u00fcanos indul\u00f3 \u00e1rukkal olcs\u00f3bbak is, mint az Apple iPhone 15 sz\u00e9ria, mely 5999 j\u00fcanr\u00f3l startol.<\/p>\n\n\n\n

Az idei Singles Day adatok elemz\u0151k szerint tov\u00e1bb er\u0151s\u00edtik egyben azt is, hogy az okostelefon-piac hossz\u00fa h\u00f3napok eltelt\u00e9vel mind glob\u00e1lisan, mind K\u00edn\u00e1ban kezd mag\u00e1ra tal\u00e1lni. A k\u00ednai gy\u00e1rt\u00f3k k\u00f6z\u00fcl a Huaweit r\u00e1ad\u00e1sul a helyiek \u00f3ri\u00e1si patriotizmusa is seg\u00edti, akik szimbolikus jelent\u0151s\u00e9get tulajdon\u00edtottak a Mate 60 Pro piacra ker\u00fcl\u00e9s\u00e9nek, mellyel a gy\u00e1rt\u00f3 megmutatta, hogy fel tud \u00e1llni a padl\u00f3r\u00f3l \u00e9s fel\u00fcl tud kerekedni az amerikai szankci\u00f3kon.<\/p>\n\n\n\n

Az Apple ek\u00f6zben hi\u00e1ba mutatta be szeptemberben az iPhone 15 sz\u00e9ri\u00e1t, az \u00faj modellekb\u0151l m\u00e9g mindig nem tud kell\u0151 mennyis\u00e9get gy\u00e1rtatni a cupertin\u00f3i c\u00e9g, \u00e1m az ell\u00e1t\u00e1si probl\u00e9m\u00e1k r\u00f6videsen jelent\u0151s m\u00e9rt\u00e9kben javulhatnak majd a Counterpoint elemz\u0151i szerint.<\/p>\n\n\n\n

(<\/a>hwsw<\/a>.hu)<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

V\u00e9get \u00e9rt az \u00e9v legnagyobb bev\u00e1s\u00e1rl\u00f3\u00fcnnepe, a Singles Day K\u00edn\u00e1ban, melyen az amerikai Black Friday-hez hasonl\u00f3an \u00f3ri\u00e1si forgalmat bonyol\u00edt a kiskereskedelem \u2013 id\u00e9n az okostelefonok k\u00f6r\u00e9ben arattak a k\u00ednai m\u00e1rk\u00e1k, az Apple viszont n\u00e9mi meglepet\u00e9sre visszaesett.<\/p>\n","protected":false},"author":12,"featured_media":43647,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41,49,39],"tags":[959,199837,259],"class_list":["post-43646","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cikkek","category-hirek","category-vilag","tag-apple","tag-black-friday","tag-kina"],"_links":{"self":[{"href":"https:\/\/economic.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/posts\/43646","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/economic.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/economic.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/economic.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/economic.karpat.in.ua\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=43646"}],"version-history":[{"count":2,"href":"https:\/\/economic.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/posts\/43646\/revisions"}],"predecessor-version":[{"id":43651,"href":"https:\/\/economic.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/posts\/43646\/revisions\/43651"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/economic.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/media\/43647"}],"wp:attachment":[{"href":"https:\/\/economic.karpat.in.ua\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=43646"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/economic.karpat.in.ua\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=43646"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/economic.karpat.in.ua\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=43646"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}