{"id":52400,"date":"2024-08-24T21:33:00","date_gmt":"2024-08-24T18:33:00","guid":{"rendered":"https:\/\/economic.karpat.in.ua\/?p=52400"},"modified":"2024-08-23T17:23:52","modified_gmt":"2024-08-23T14:23:52","slug":"valtozatlanul-is-a-nestle-a-vilag-legertekesebb-elelmiszermarkaja","status":"publish","type":"post","link":"https:\/\/economic.karpat.in.ua\/?p=52400&lang=hu","title":{"rendered":"V\u00e1ltozatlanul is a Nestl\u00e9 a vil\u00e1g leg\u00e9rt\u00e9kesebb \u00e9lelmiszerm\u00e1rk\u00e1ja"},"content":{"rendered":"\n

A sv\u00e1jci Nestl\u00e9 SA imm\u00e1r hetedik \u00e9ve vezeti az \u00e9lelmiszerm\u00e1rk\u00e1k glob\u00e1lis rangsor\u00e1t, annak ellen\u00e9re, hogy az \u00e9rt\u00e9ke az elm\u00falt \u00e9vben 7 sz\u00e1zal\u00e9kkal cs\u00f6kkent, \u00edgy jelenleg 20,8 milli\u00e1rd doll\u00e1rra becs\u00fclik \u2013 \u00e1ll a Brand Finance brit piackutat\u00f3 \u00e9s \u00fczleti tan\u00e1csad\u00f3 c\u00e9g honlapj\u00e1n.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

A Lay\u2019s m\u00e1rka a m\u00e1sodik helyre j\u00f6tt fel a rangsorban a tavalyi harmadikr\u00f3l, miut\u00e1n a m\u00e1rka\u00e9rt\u00e9k 9 sz\u00e1zal\u00e9kkal, 12 milli\u00e1rd doll\u00e1rra emelkedett. A harmadik helyre a k\u00ednai Yili m\u00e1rka ker\u00fclt, melynek \u00e9rt\u00e9ke 6 sz\u00e1zal\u00e9kkal, 11,6 milli\u00e1rd doll\u00e1rra esett.<\/p>\n\n\n\n

Az amerikai Tyson 8,27 milli\u00e1rd doll\u00e1r m\u00e1rka\u00e9rt\u00e9kkel (-5,2 sz\u00e1zal\u00e9k) negyedik helyre l\u00e9pett fel (az \u00f6t\u00f6dikr\u0151l), megel\u0151zve a francia Danone-t, amelynek az \u00e9rt\u00e9ke 10,2 sz\u00e1zal\u00e9kkal, 8,03 milli\u00e1rd doll\u00e1rra cs\u00f6kkent. Az amerikai Quaker (+6,5 sz\u00e1zal\u00e9k, 7,5 milli\u00e1rd doll\u00e1r) \u00e9s a Kellogg\u2019s (-16,3 sz\u00e1zal\u00e9k, 6,1 milli\u00e1rd doll\u00e1r), amelyek id\u00e9n a hatodik, illetve a hetedik helyet szerezt\u00e9k meg a rangsorban, helyet cser\u00e9ltek tavalyhoz k\u00e9pest.<\/p>\n\n\n\n

A Mars Wrigley m\u00e1rka a tizedikr\u0151l a nyolcadik helyre emelkedett (+7,5 sz\u00e1zal\u00e9k, 6 milli\u00e1rd doll\u00e1r), a k\u00ednai Mengniu maradt a kilencedik helyen (-11,1 sz\u00e1zal\u00e9k, 5,4 milli\u00e1rd doll\u00e1r), az amerikai Doritos m\u00e1rka pedig a tizedik helyre rukkolt el\u0151re a tavalyi tizenharmadikr\u00f3l (+12 sz\u00e1zal\u00e9k, 4,6 milli\u00e1rd doll\u00e1rig).<\/p>\n\n\n\n

A Brand Finance szerint a 100 leg\u00e9rt\u00e9kesebb \u00e9lelmiszerm\u00e1rka \u00e9rt\u00e9ke egy \u00e9v alatt 4 sz\u00e1zal\u00e9kkal, 268 milli\u00e1rd doll\u00e1rra cs\u00f6kkent, ami r\u00e9szben annak tudhat\u00f3 be, hogy a fogyaszt\u00f3k egyre ink\u00e1bb az egyedi \u00e9s szem\u00e9lyre szabott term\u00e9keket k\u00edn\u00e1l\u00f3 kisebb m\u00e1rk\u00e1kat r\u00e9szes\u00edtik el\u0151nyben a nagyokkal szemben.<\/p>\n\n\n\n

Az \u00e9rt\u00e9kel\u00e9sben szerepl\u0151 100 m\u00e1rka k\u00f6z\u00fcl 43 amerikai, 12 k\u00ednai \u00e9s hat jap\u00e1n. Sv\u00e1jcnak, Olaszorsz\u00e1gnak, Indi\u00e1nak \u00e9s N\u00e9metorsz\u00e1gnak n\u00e9gy-n\u00e9gy, Kanad\u00e1nak \u00e9s az Egyes\u00fclt Kir\u00e1lys\u00e1gnak h\u00e1rom-h\u00e1rom m\u00e1rk\u00e1ja van jelen a list\u00e1n.<\/p>\n\n\n\n

(MTI)<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

A sv\u00e1jci Nestl\u00e9 SA imm\u00e1r hetedik \u00e9ve vezeti az \u00e9lelmiszerm\u00e1rk\u00e1k glob\u00e1lis rangsor\u00e1t, annak ellen\u00e9re, hogy az \u00e9rt\u00e9ke az elm\u00falt \u00e9vben 7 sz\u00e1zal\u00e9kkal cs\u00f6kkent, \u00edgy jelenleg 20,8 milli\u00e1rd doll\u00e1rra becs\u00fclik \u2013 \u00e1ll a Brand Finance brit piackutat\u00f3 \u00e9s \u00fczleti tan\u00e1csad\u00f3 c\u00e9g honlapj\u00e1n.<\/p>\n","protected":false},"author":5,"featured_media":43100,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41,49,39],"tags":[130856],"class_list":["post-52400","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cikkek","category-hirek","category-vilag","tag-nestle-2"],"_links":{"self":[{"href":"https:\/\/economic.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/posts\/52400","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/economic.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/economic.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/economic.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/economic.karpat.in.ua\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=52400"}],"version-history":[{"count":1,"href":"https:\/\/economic.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/posts\/52400\/revisions"}],"predecessor-version":[{"id":52401,"href":"https:\/\/economic.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/posts\/52400\/revisions\/52401"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/economic.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/media\/43100"}],"wp:attachment":[{"href":"https:\/\/economic.karpat.in.ua\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=52400"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/economic.karpat.in.ua\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=52400"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/economic.karpat.in.ua\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=52400"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}