{"id":62917,"date":"2025-08-18T16:16:00","date_gmt":"2025-08-18T13:16:00","guid":{"rendered":"https:\/\/economic.karpat.in.ua\/?p=62917"},"modified":"2025-08-18T14:20:35","modified_gmt":"2025-08-18T11:20:35","slug":"apple-chetvertij-rik-pospil-%d1%94-najdorozhchim-brendom-svitu","status":"publish","type":"post","link":"https:\/\/economic.karpat.in.ua\/?p=62917&lang=uk","title":{"rendered":"Apple \u0447\u0435\u0442\u0432\u0435\u0440\u0442\u0438\u0439 \u0440\u0456\u043a \u043f\u043e\u0441\u043f\u0456\u043b\u044c \u0454 \u043d\u0430\u0439\u0434\u043e\u0440\u043e\u0436\u0447\u0438\u043c \u0431\u0440\u0435\u043d\u0434\u043e\u043c \u0441\u0432\u0456\u0442\u0443"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>\u0426\u044c\u043e\u0433\u043e \u0440\u043e\u043a\u0443 Apple <\/strong><strong>\u0443<\/strong><strong>\u0436\u0435 \u0432\u0447\u0435\u0442\u0432\u0435\u0440\u0442\u0435 \u043f\u043e\u0441\u043f\u0456\u043b\u044c \u043e\u0447\u043e\u043b<\/strong><strong>\u0438\u0432<\/strong><strong> \u0440\u0435\u0439\u0442\u0438\u043d\u0433 \u043d\u0430\u0439\u0434\u043e\u0440\u043e\u0436\u0447\u0438\u0445 \u0431\u0440\u0435\u043d\u0434\u0456\u0432 \u0441\u0432\u0456\u0442\u0443<\/strong><strong> \u2013<\/strong><strong> BrandZ Top 100 Most Valuable Global Brands. \u0417\u0433\u0456\u0434\u043d\u043e \u0437 \u043e\u043f\u0438\u0442\u0443\u0432\u0430\u043d\u043d\u044f\u043c \u043c\u0435\u0434\u0456\u0430-\u0434\u043e\u0441\u043b\u0456\u0434\u043d\u0438\u0446\u044c\u043a\u043e\u0457 \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0457 Kantar Millward Brown, \u0432\u0430\u0440\u0442\u0456\u0441\u0442\u044c Apple \u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0442\u044c 1300 \u043c<\/strong><strong>\u043b\u0440\u0434<\/strong><strong> \u0434\u043e\u043b\u0430\u0440\u0456\u0432, \u0449\u043e \u043d\u0430 28% \u0431\u0456\u043b\u044c\u0448\u0435, \u043d\u0456\u0436 <\/strong><strong>\u0443 2024-\u043c\u0443.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/economic.karpat.in.ua\/wp-content\/uploads\/2023\/02\/apple-1200x630-c-1-1024x538.jpg\" alt=\"\" class=\"wp-image-35540\" srcset=\"https:\/\/economic.karpat.in.ua\/wp-content\/uploads\/2023\/02\/apple-1200x630-c-1-1024x538.jpg 1024w, https:\/\/economic.karpat.in.ua\/wp-content\/uploads\/2023\/02\/apple-1200x630-c-1-300x158.jpg 300w, https:\/\/economic.karpat.in.ua\/wp-content\/uploads\/2023\/02\/apple-1200x630-c-1-768x403.jpg 768w, https:\/\/economic.karpat.in.ua\/wp-content\/uploads\/2023\/02\/apple-1200x630-c-1.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u042f\u043a \u0456 \u043c\u0438\u043d\u0443\u043b\u043e\u0433\u043e \u0440\u043e\u043a\u0443, \u0434\u0440\u0443\u0433\u0435 \u043c\u0456\u0441\u0446\u0435 \u0432 \u0440\u0435\u0439\u0442\u0438\u043d\u0433\u0443 \u043f\u043e\u0441\u0456\u0434\u0430\u0454 Google, \u0439\u043e\u0433\u043e \u0432\u0430\u0440\u0442\u0456\u0441\u0442\u044c \u0437\u0440\u043e\u0441\u043b\u0430 \u043d\u0430 25%, \u0434\u043e 944,1 \u043c\u043b\u0440\u0434 \u0434\u043e\u043b\u0430\u0440\u0456\u0432. \u0422\u0440\u0435\u0442\u0454 \u043c\u0456\u0441\u0446\u0435 \u0434\u0456\u0441\u0442\u0430\u043b\u043e\u0441\u044f Microsoft Corp. \u0437 884,8 \u043c\u043b\u0440\u0434 \u0434\u043e\u043b\u0430\u0440\u0456\u0432 (+24%), \u0430 \u0447\u0435\u0442\u0432\u0435\u0440\u0442\u0435 \u2013 Amazon.com Inc., \u0432\u0430\u0440\u0442\u0456\u0441\u0442\u044c \u044f\u043a\u043e\u0433\u043e \u0437\u0440\u043e\u0441\u043b\u0430 \u043d\u0430 50%, \u0434\u043e 866,1 \u043c\u043b\u0440\u0434 \u0434\u043e\u043b\u0430\u0440\u0456\u0432.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u041d\u0430 \u043f&#8217;\u044f\u0442\u043e\u043c\u0443 \u043c\u0456\u0441\u0446\u0456 \u043e\u043f\u0438\u043d\u0438\u043b\u0430\u0441\u044f Nvidia Corp., \u0457\u0457 \u0432\u0430\u0440\u0442\u0456\u0441\u0442\u044c \u0437\u0440\u043e\u0441\u043b\u0430 \u043f\u0440\u0438\u0431\u043b\u0438\u0437\u043d\u043e \u043d\u0430 150%, \u0434\u043e 509,4 \u043c\u043b\u0440\u0434 \u0434\u043e\u043b\u0430\u0440\u0456\u0432. \u0428\u043e\u0441\u0442\u0435 \u043c\u0456\u0441\u0446\u0435 \u0432 \u0441\u043f\u0438\u0441\u043a\u0443 \u043f\u043e\u0441\u0456\u0434\u0430\u0454 Facebook, \u0430 \u0441\u044c\u043e\u043c\u0435 \u2013 Instagram \u0437 \u0432\u0430\u0440\u0442\u0456\u0441\u0442\u044e 300,7 \u043c\u043b\u0440\u0434 \u0442\u0430 229 \u043c\u043b\u0440\u0434 \u0434\u043e\u043b\u0430\u0440\u0456\u0432 \u0432\u0456\u0434\u043f\u043e\u0432\u0456\u0434\u043d\u043e. McDonald\u2019s Corp., \u0432\u0430\u0440\u0442\u0456\u0441\u0442\u044c \u0431\u0440\u0435\u043d\u0434\u0443 \u044f\u043a\u043e\u0457 \u0437\u043d\u0438\u0437\u0438\u043b\u0430\u0441\u044f \u043d\u0430 0,4%, \u0434\u043e 221 \u043c\u043b\u0440\u0434 \u0434\u043e\u043b\u0430\u0440\u0456\u0432, \u043e\u043f\u0443\u0441\u0442\u0438\u043b\u0430\u0441\u044f \u0437 \u043f&#8217;\u044f\u0442\u043e\u0433\u043e \u043c\u0456\u0441\u0446\u044f \u043c\u0438\u043d\u0443\u043b\u043e\u0433\u043e \u0440\u043e\u043a\u0443 \u043d\u0430 \u0432\u043e\u0441\u044c\u043c\u0435.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Oracle Corp. \u043f\u043e\u0441\u0456\u0434\u0430\u0454 \u0434\u0435\u0432&#8217;\u044f\u0442\u0435 \u043c\u0456\u0441\u0446\u0435, \u0432\u0430\u0440\u0442\u0456\u0441\u0442\u044c \u0457\u0457 \u0431\u0440\u0435\u043d\u0434\u0443 \u0437\u0440\u043e\u0441\u043b\u0430 \u043d\u0430 48%, \u0434\u043e 215,35 \u043c\u043b\u0440\u0434 \u0434\u043e\u043b\u0430\u0440\u0456\u0432, \u0430 \u0434\u0435\u0441\u044f\u0442\u0435 \u2013 Visa Inc \u0437 213,35 \u043c\u043b\u0440\u0434 \u0434\u043e\u043b\u0430\u0440\u0456\u0432 (+12,9%).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u041e\u043a\u0440\u0456\u043c Nvidia, \u043d\u0430\u0439\u0437\u043d\u0430\u0447\u043d\u0456\u0448\u0435 \u0437\u0440\u043e\u0441\u0442\u0430\u043d\u043d\u044f \u0432\u0430\u0440\u0442\u043e\u0441\u0442\u0456 (\u0431\u0456\u043b\u044c\u0448 \u043d\u0456\u0436 \u0443\u0434\u0432\u0456\u0447\u0456) \u0437\u0430 \u043e\u0441\u0442\u0430\u043d\u043d\u0456\u0439 \u0440\u0456\u043a \u043f\u0440\u043e\u0434\u0435\u043c\u043e\u043d\u0441\u0442\u0440\u0443\u0432\u0430\u043b\u0438 \u043a\u0438\u0442\u0430\u0439\u0441\u044c\u043a\u0456 Huawei (64,7 \u043c\u043b\u0440\u0434 \u0434\u043e\u043b\u0430\u0440\u0456\u0432, 39-\u0442\u0435 \u043c\u0456\u0441\u0446\u0435) \u0456 Xiaomi (21,9 \u043c\u043b\u0440\u0434 \u0434\u043e\u043b\u0430\u0440\u0456\u0432, 96-\u0442\u0435 \u043c\u0456\u0441\u0446\u0435), \u0430 \u0442\u0430\u043a\u043e\u0436 \u0430\u043c\u0435\u0440\u0438\u043a\u0430\u043d\u0441\u044c\u043a\u0430 VMware Inc. (47 \u043c\u043b\u0440\u0434 \u0434\u043e\u043b\u0430\u0440\u0456\u0432, 55-\u0442\u0435 \u043c\u0456\u0441\u0446\u0435).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0421\u0435\u0440\u0435\u0434 \u0431\u0440\u0435\u043d\u0434\u0456\u0432, \u0449\u043e \u043d\u0435\u0449\u043e\u0434\u0430\u0432\u043d\u043e \u0432\u0432\u0456\u0439\u0448\u043b\u0438 \u0434\u043e \u0442\u043e\u043f-100, ChatGPT \u043f\u043e\u0441\u0456\u0432 60-\u0442\u0435 \u043c\u0456\u0441\u0446\u0435 (43,6 \u043c\u043b\u0440\u0434 \u0434\u043e\u043b\u0430\u0440\u0456\u0432), Stripe \u2013 85-\u0442\u0435 (26,1 \u043c\u043b\u0440\u0434 \u0434\u043e\u043b\u0430\u0440\u0456\u0432), Chipotle Mexican Grill \u2013 86-\u0442\u0435 (\u0442\u0430\u043a\u043e\u0436 26,1 \u043c\u043b\u0440\u0434 \u0434\u043e\u043b\u0430\u0440\u0456\u0432).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0421\u0443\u043a\u0443\u043f\u043d\u0430 \u0432\u0430\u0440\u0442\u0456\u0441\u0442\u044c \u0441\u043e\u0442\u043d\u0456 \u043d\u0430\u0439\u043a\u0440\u0430\u0449\u0438\u0445 \u0431\u0440\u0435\u043d\u0434\u0456\u0432 \u0437\u0440\u043e\u0441\u043b\u0430 \u0434\u043e \u0440\u0435\u043a\u043e\u0440\u0434\u043d\u043e\u0433\u043e \u0440\u0456\u0432\u043d\u044f \u2013 10 777 \u043c\u043b\u0440\u0434 \u0434\u043e\u043b\u0430\u0440\u0456\u0432.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0420\u0435\u0439\u0442\u0438\u043d\u0433 \u0441\u0442\u0430 \u043d\u0430\u0439\u0434\u043e\u0440\u043e\u0436\u0447\u0438\u0445 \u0431\u0440\u0435\u043d\u0434\u0456\u0432 \u0441\u0432\u0456\u0442\u0443 BrandZ Top 100, \u044f\u043a\u0438\u0439 \u0430\u0433\u0435\u043d\u0442\u0441\u0442\u0432\u043e Kantar \u0441\u043a\u043b\u0430\u0434\u0430\u0454 \u0437 2006 \u0440\u043e\u043a\u0443, \u0432\u0440\u0430\u0445\u043e\u0432\u0443\u0454 \u0444\u0456\u043d\u0430\u043d\u0441\u043e\u0432\u0456 \u043f\u043e\u043a\u0430\u0437\u043d\u0438\u043a\u0438 \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0439 \u0442\u0430 \u0432\u0456\u0434\u0433\u0443\u043a\u0438 \u0431\u043b\u0438\u0437\u044c\u043a\u043e 4,5 \u043c\u043b\u043d \u0441\u043f\u043e\u0436\u0438\u0432\u0430\u0447\u0456\u0432.<\/p>\n\n\n\n<p class=\"has-text-align-right wp-block-paragraph\">\u0414\u0436\u0435\u0440\u0435\u043b\u043e: mti.hu<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&lt;!\u2013 translatorid:kri2709 \u2013><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0426\u044c\u043e\u0433\u043e \u0440\u043e\u043a\u0443 Apple \u0443\u0436\u0435 \u0432\u0447\u0435\u0442\u0432\u0435\u0440\u0442\u0435 \u043f\u043e\u0441\u043f\u0456\u043b\u044c \u043e\u0447\u043e\u043b\u0438\u0432 \u0440\u0435\u0439\u0442\u0438\u043d\u0433 \u043d\u0430\u0439\u0434\u043e\u0440\u043e\u0436\u0447\u0438\u0445 \u0431\u0440\u0435\u043d\u0434\u0456\u0432 \u0441\u0432\u0456\u0442\u0443 \u2013 BrandZ Top 100 Most Valuable Global Brands. \u0417\u0433\u0456\u0434\u043d\u043e \u0437 \u043e\u043f\u0438\u0442\u0443\u0432\u0430\u043d\u043d\u044f\u043c \u043c\u0435\u0434\u0456\u0430-\u0434\u043e\u0441\u043b\u0456\u0434\u043d\u0438\u0446\u044c\u043a\u043e\u0457 \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0457 Kantar Millward Brown, \u0432\u0430\u0440\u0442\u0456\u0441\u0442\u044c Apple \u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0442\u044c 1300 \u043c\u043b\u0440\u0434 \u0434\u043e\u043b\u0430\u0440\u0456\u0432, \u0449\u043e \u043d\u0430 28% \u0431\u0456\u043b\u044c\u0448\u0435, \u043d\u0456\u0436 \u0443 2024-\u043c\u0443.<\/p>\n","protected":false},"author":2,"featured_media":35540,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51,13,37,84406,43],"tags":[959,10356],"class_list":["post-62917","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-novini","category-novini-dnya","category-svit","category-svit-uk","category-statti","tag-apple","tag-brend"],"_links":{"self":[{"href":"https:\/\/economic.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/posts\/62917","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/economic.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/economic.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/economic.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/economic.karpat.in.ua\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=62917"}],"version-history":[{"count":1,"href":"https:\/\/economic.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/posts\/62917\/revisions"}],"predecessor-version":[{"id":62918,"href":"https:\/\/economic.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/posts\/62917\/revisions\/62918"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/economic.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/media\/35540"}],"wp:attachment":[{"href":"https:\/\/economic.karpat.in.ua\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=62917"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/economic.karpat.in.ua\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=62917"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/economic.karpat.in.ua\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=62917"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}