{"id":6443,"date":"2020-08-25T19:44:30","date_gmt":"2020-08-25T16:44:30","guid":{"rendered":"http:\/\/economic.karpat.in.ua\/?p=6443"},"modified":"2020-08-25T06:48:11","modified_gmt":"2020-08-25T03:48:11","slug":"a-vilag-egyik-leggyorsabban-novekvo-piacan-versenghet-egymassal-a-netflix-es-a-disney","status":"publish","type":"post","link":"https:\/\/economic.karpat.in.ua\/?p=6443&lang=hu","title":{"rendered":"A vil\u00e1g egyik leggyorsabban n\u00f6vekv\u0151 piac\u00e1n versenghet egym\u00e1ssal a Netflix \u00e9s a Disney"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Felp\u00f6rgeti a Netflix a D\u00e9lkelet-\u00c1zsi\u00e1ra vonatkoz\u00f3 fejleszt\u00e9si terveit, ahogy az egyik legnagyobb riv\u00e1lisa a Disney is er\u0151s\u00edti jelenl\u00e9t\u00e9t a t\u00e9rs\u00e9gben. Tekintve, hogy a vil\u00e1g egyik leggyorsabban n\u00f6vekv\u0151 piac\u00e1r\u00f3l van sz\u00f3, nem meglep\u0151, hogy a felek \u00e9les versenyre k\u00e9sz\u00fclnek a t\u00e9rs\u00e9gben.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"644\" height=\"429\" src=\"http:\/\/economic.karpat.in.ua\/wp-content\/uploads\/2020\/08\/disney.jpg\" alt=\"\" class=\"wp-image-6444\" srcset=\"https:\/\/economic.karpat.in.ua\/wp-content\/uploads\/2020\/08\/disney.jpg 644w, https:\/\/economic.karpat.in.ua\/wp-content\/uploads\/2020\/08\/disney-300x200.jpg 300w\" sizes=\"auto, (max-width: 644px) 100vw, 644px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">A Netflix a napokban k\u00f6z\u00f6lte, hogy felp\u00f6rgeti a csak mobilra vonatkoz\u00f3 el\u0151fizet\u00e9si terveit, illetve gyors\u00edtja a helyi tartalmak el\u0151\u00e1ll\u00edt\u00e1s\u00e1t D\u00e9lkelet-\u00c1zsi\u00e1ban. A Disney ugyanis szint\u00e9n bel\u00e9p a vil\u00e1g egyik leggyorsabban n\u00f6vekv\u0151 piac\u00e1ra \u2013 vagyis a Netflix k\u00e9sz\u00fclhet a kem\u00e9ny versenyre.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A Reuters forr\u00e1sai szerint a Netflix t\u00f6bb mint 200 milli\u00f3 glob\u00e1lis el\u0151fizet\u0151j\u00e9b\u0151l t\u00f6bb mint egymilli\u00f3t ad a d\u00e9lkelet-\u00e1zsiai t\u00e9rs\u00e9g \u2013 a r\u00e9gi\u00f3ban nagyj\u00e1b\u00f3l 655 milli\u00f3an laknak. Ez egyel\u0151re m\u00e9g nem sok, de a helyi piac rendk\u00edv\u00fcl gyors n\u00f6veked\u00e9st produk\u00e1l, amit az \u00f3ri\u00e1sok sem hagyhatnak figyelmen k\u00edv\u00fcl. A j\u00f6v\u0151 h\u00f3napban pedig a Disney beind\u00edtja a saj\u00e1t streaming csatorn\u00e1j\u00e1t (Disney+) Indon\u00e9zi\u00e1ban, amely \u00edgy a k\u00e9t amerikai v\u00e1llalat legfontosabb helyi csatatere lehet.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A Netflix mobil el\u0151fizet\u00e9si tervei az\u00e9rt is fontosak, mert maga a v\u00e1llalat jelezte, l\u00e1tj\u00e1k, a r\u00e9gi\u00f3 er\u0151sen mobilk\u00f6zpont\u00fa. \u00c9ppen ezt figyelembe v\u00e9ve, a Netflix elind\u00edt egy olcs\u00f3bb, csak mobilra alkalmazhat\u00f3 el\u0151fizet\u0151i csomagot, amely az olcs\u00f3bb okostelefonokkal rendelkez\u0151ket is kell\u0151en megc\u00e9lozhatja. A v\u00e1llalat egyes orsz\u00e1gokban (India, Malajzia, Thaif\u00f6ld, F\u00fcl\u00f6p-szigetek, Indon\u00e9zia) m\u00e1r bevezette az 5 doll\u00e1r alatti el\u0151fizet\u00e9si d\u00edjjal fut\u00f3 csak mobilra haszn\u00e1lhat\u00f3 csomagot, azonban a v\u00e1llalat tervei szerint ez csak a kezdet volt.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"644\" height=\"459\" src=\"http:\/\/economic.karpat.in.ua\/wp-content\/uploads\/2020\/08\/netflix-2.jpg\" alt=\"\" class=\"wp-image-6445\" srcset=\"https:\/\/economic.karpat.in.ua\/wp-content\/uploads\/2020\/08\/netflix-2.jpg 644w, https:\/\/economic.karpat.in.ua\/wp-content\/uploads\/2020\/08\/netflix-2-300x214.jpg 300w\" sizes=\"auto, (max-width: 644px) 100vw, 644px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">A d\u00e9lkelet-\u00e1zsiai piac n\u00f6veked\u00e9si potenci\u00e1lj\u00e1t egy\u00e9bk\u00e9nt j\u00f3l mutatja, hogy a t\u00e9rs\u00e9g tavaly \u00f6sszesen 600 milli\u00f3 doll\u00e1rnyi bev\u00e9telt gener\u00e1lt a zenei \u00e9s vide\u00f3s csatorn\u00e1k el\u0151fizet\u00e9seivel, azonban egy kutat\u00e1s szerint ez a sz\u00e1m el\u00e9rheti az \u00e9vi 3 milli\u00e1rd doll\u00e1rt is, m\u00e1r 2025-ben. Emellett egy m\u00e1sik elemz\u00e9s szerint a t\u00e9rs\u00e9gben id\u00e9n csak a videostreaming el\u0151fizet\u00e9sek 14,7 milli\u00f3 doll\u00e1rt gener\u00e1lhatnak az \u00e9v v\u00e9g\u00e9re.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mindazon\u00e1ltal a Netflixnek nem csup\u00e1n a Disney+ jelent komoly kih\u00edv\u00e1st a t\u00e9rs\u00e9gben, hanem a helyi versenyt\u00e1rsakkal is meg kell k\u00fczdenie. Az olyan c\u00e9gek, mint a hongkongi Viu (amely nagyon n\u00e9pszer\u0171 a d\u00e9l-koreai dr\u00e1m\u00e1ival), vagy a k\u00ednai Tencent tulajdon\u00e1ban l\u00e9v\u0151 WeTV ugyancsak szorongatj\u00e1k a Netflixet.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A Disney+ szeptemberben kezdheti meg a m\u0171k\u00f6d\u00e9s\u00e9t a 270 milli\u00f3s lakos\u00fa Indon\u00e9zi\u00e1ban, miut\u00e1n a t\u00e9rs\u00e9gben sz\u00f6vets\u00e9gre l\u00e9pett az indiai Hotstar streaming platformmal. Indon\u00e9zi\u00e1ban az \u00e1llami Telkomsel lesz a partnere, t\u00f6bb mint 300 filmes k\u00edn\u00e1lattal. A Disney el\u0151zetes kil\u00e1t\u00e1sai pedig igen j\u00f3k, mivel a v\u00e1llalathoz taroz\u00f3 csal\u00e1di \u00e9s szuperh\u0151sfilmek folyamatos kasszasikerek Indon\u00e9zi\u00e1ban.<\/p>\n\n\n\n<p class=\"has-text-align-right wp-block-paragraph\"><strong>(origo.hu)<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Felp\u00f6rgeti a Netflix a D\u00e9lkelet-\u00c1zsi\u00e1ra vonatkoz\u00f3 fejleszt\u00e9si terveit, ahogy az egyik legnagyobb riv\u00e1lisa a Disney is er\u0151s\u00edti jelenl\u00e9t\u00e9t a t\u00e9rs\u00e9gben. <\/p>\n","protected":false},"author":12,"featured_media":6445,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41,23,39],"tags":[5075,5076,3638],"class_list":["post-6443","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cikkek","category-fotok","category-vilag","tag-disney","tag-netflix","tag-terjeszkedes"],"_links":{"self":[{"href":"https:\/\/economic.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/posts\/6443","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/economic.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/economic.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/economic.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/economic.karpat.in.ua\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6443"}],"version-history":[{"count":0,"href":"https:\/\/economic.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/posts\/6443\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/economic.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/media\/6445"}],"wp:attachment":[{"href":"https:\/\/economic.karpat.in.ua\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6443"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/economic.karpat.in.ua\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6443"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/economic.karpat.in.ua\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6443"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}