{"id":64957,"date":"2025-10-31T10:30:00","date_gmt":"2025-10-31T08:30:00","guid":{"rendered":"https:\/\/economic.karpat.in.ua\/?p=64957"},"modified":"2025-10-30T19:34:55","modified_gmt":"2025-10-30T17:34:55","slug":"tomegesen-zarnak-be-a-gyogyszertarak-ukrajnaban-az-ev-eleje-ota-csak-ket-lanc-175-patikat-zart-be","status":"publish","type":"post","link":"https:\/\/economic.karpat.in.ua\/?p=64957&lang=hu","title":{"rendered":"T\u00f6megesen z\u00e1rnak be a gy\u00f3gyszert\u00e1rak Ukrajn\u00e1ban, az \u00e9v eleje \u00f3ta csak k\u00e9t l\u00e1nc 175 patik\u00e1t z\u00e1rt be"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Az ukr\u00e1n gy\u00f3gyszert\u00e1rl\u00e1ncok t\u00f6megesen z\u00e1rnak be \u00fczleteket a gazdas\u00e1gi neh\u00e9zs\u00e9gek \u00e9s a gy\u00e1rt\u00f3kkal k\u00f6t\u00f6tt marketingszerz\u0151d\u00e9sek felmond\u00e1sa miatt, az \u00e9v eleje \u00f3ta az Apteka 9-1-1 mintegy 120 gy\u00f3gyszert\u00e1rat z\u00e1rt be, a Podorozsnik pedig 55-\u00f6t, \u00e9s tov\u00e1bbi 138 bez\u00e1r\u00e1s\u00e1t tervezi \u2013 sz\u00e1molt be cs\u00fct\u00f6rt\u00f6k\u00f6n az <a href=\"https:\/\/www.rbc.ua\/rus\/news\/ukrayinski-apteki-masovo-zakrivayutsya-lishe-1761821793.html\" target=\"_blank\" rel=\"noreferrer noopener\">rbc.ua<\/a> h\u00edrport\u00e1l a <a href=\"https:\/\/delo.ua\/business\/aptecna-mapa-ukrayini-skorocujetsya-yak-derzavna-regulyaciya-zminyuje-rinok-farmacevtiki-453700\/\" target=\"_blank\" rel=\"noreferrer noopener\">Delo.ua<\/a> kiadv\u00e1nyra hivatkozva.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A jelent\u00e9s szerint a Podorozsnik \u00fczletl\u00e1nc vez\u00e9rigazgat\u00f3ja, Tarasz Koljada hangs\u00falyozta a helyzet kritikuss\u00e1g\u00e1t. \u201e2025 eleje \u00f3ta a Podorozsnik h\u00e1l\u00f3zat m\u00e1r 55 gy\u00f3gyszert\u00e1r\u00e1t z\u00e1rta be orsz\u00e1gunk k\u00fcl\u00f6nb\u00f6z\u0151 telep\u00fcl\u00e9sein kelett\u0151l nyugatig, \u00e9s tov\u00e1bbi 138 bez\u00e1r\u00e1sa van folyamatban. Ez m\u00e9g a teljes k\u00f6r\u0171 h\u00e1bor\u00fa els\u0151 \u00e9v\u00e9hez k\u00e9pest is nagyon magas sz\u00e1m. Ha figyelembe vessz\u00fck, hogy \u00e1tlagosan egy gy\u00f3gyszert\u00e1runk havi 2100 \u00fcgyfelet szolg\u00e1l ki, kider\u00fcl, hogy t\u00f6bb mint 115 ezer ukr\u00e1n k\u00e9nytelen m\u00e1r m\u00e1s pontokat keresni a gy\u00f3gyszerei beszerz\u00e9s\u00e9hez\u201d \u2013 mondta.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"410\" src=\"https:\/\/economic.karpat.in.ua\/wp-content\/uploads\/2025\/10\/patika-gyogyszertar.jpg\" alt=\"\" class=\"wp-image-64958\" srcset=\"https:\/\/economic.karpat.in.ua\/wp-content\/uploads\/2025\/10\/patika-gyogyszertar.jpg 650w, https:\/\/economic.karpat.in.ua\/wp-content\/uploads\/2025\/10\/patika-gyogyszertar-300x189.jpg 300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Ahogy Valentyina Jovenko, az Apteka 9-1-1 v\u00e1llalati kommunik\u00e1ci\u00f3s igazgat\u00f3ja elmondta, 2025 m\u00e1rciusa \u00f3ta mintegy 120 gy\u00f3gyszert\u00e1rat z\u00e1rtak be \u201eMost k\u00e9nytelenek vagyunk optimaliz\u00e1lni a h\u00e1l\u00f3zatot, bez\u00e1rni a vesztes\u00e9ges pontokat, \u00e9s \u00e1tcsoportos\u00edtani az er\u0151forr\u00e1sokat a nyeres\u00e9ges helysz\u00ednek t\u00e1mogat\u00e1s\u00e1ra\u201d \u2013 jegyezte meg.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A gy\u00f3gyszert\u00e1rak bez\u00e1r\u00e1s\u00e1nak f\u0151 oka a marketing-meg\u00e1llapod\u00e1sok 2025. m\u00e1rcius 1-j\u00e9t\u0151l t\u00f6rt\u00e9n\u0151 felmond\u00e1sa volt. Ezek olyan meg\u00e1llapod\u00e1sok voltak, amelyek \u00e9rtelm\u00e9ben a gy\u00f3gyszergy\u00e1rt\u00f3k kompenz\u00e1lt\u00e1k a gy\u00f3gyszert\u00e1rakat term\u00e9keik n\u00e9pszer\u0171s\u00edt\u00e9s\u00e9\u00e9rt, ami lehet\u0151v\u00e9 tette a l\u00e1ncok sz\u00e1m\u00e1ra, hogy cs\u00f6kkents\u00e9k az \u00e1rakat a v\u00e1s\u00e1rl\u00f3k sz\u00e1m\u00e1ra, \u00e9s fenntarts\u00e1k a vesztes\u00e9ges pontokat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A v\u00e1llalatok k\u00f6r\u00fclbel\u00fcl 55%-a marketingmeg\u00e1llapod\u00e1sok keret\u00e9ben m\u0171k\u00f6d\u00f6tt egy\u00fctt \u2013 ezek olyan v\u00e1llalatok voltak, amelyek nagysz\u00e1m\u00fa v\u00e9ny n\u00e9lk\u00fcl kaphat\u00f3 gy\u00f3gyszerrel rendelkeztek, \u00e9s term\u00e9keik fejleszt\u00e9s\u00e9re, \u00e9rt\u00e9kes\u00edt\u00e9s\u00fck n\u00f6vel\u00e9s\u00e9re \u00e9s a betegek k\u00f6r\u00e9ben val\u00f3 ismerts\u00e9g n\u00f6vel\u00e9s\u00e9re t\u00f6rekedtek, mondj\u00e1k a gy\u00f3gyszert\u00e1ri k\u00e9pvisel\u0151k. A gy\u00e1rt\u00f3k fennmarad\u00f3 45%-a ismert m\u00e1rk\u00e1s gy\u00f3gyszerek portf\u00f3li\u00f3j\u00e1val rendelkezik, amelyek nem ig\u00e9nyelnek prom\u00f3ci\u00f3t.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ukrajn\u00e1ban a gy\u00f3gyszert\u00e1rak teljes sz\u00e1ma k\u00f6zel 20%-kal cs\u00f6kkent 2021 \u00f3ta. A gy\u00f3gyszert\u00e1ri h\u00e1l\u00f3zat legnagyobb cs\u00f6kken\u00e9se a keleti \u00e9s d\u00e9li r\u00e9gi\u00f3kban figyelhet\u0151 meg, ahol az ellens\u00e9gesked\u00e9s lehetetlenn\u00e9 teszi a stabil m\u0171k\u00f6d\u00e9st. De m\u00e9g a viszonylag biztons\u00e1gos r\u00e9gi\u00f3kban is optimaliz\u00e1lj\u00e1k a h\u00e1l\u00f3zatok a strukt\u00far\u00e1kat, \u00e9s bez\u00e1rj\u00e1k a vesztes\u00e9ges pontokat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A gy\u00f3gyszert\u00e1ri kiskereskedelem hangs\u00falyozza a kiegyens\u00falyozott \u00e1llami szab\u00e1lyoz\u00e1s sz\u00fcks\u00e9gess\u00e9g\u00e9t, amely a fogyaszt\u00f3kat seg\u00edten\u00e9 an\u00e9lk\u00fcl, hogy t\u00f6nkretenn\u00e9 a gy\u00f3gyszerekhez val\u00f3 hozz\u00e1f\u00e9r\u00e9s rendszer\u00e9t, k\u00fcl\u00f6n\u00f6sen a falvakban \u00e9s a frontvonalbeli ter\u00fcleteken.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Id\u00e9n m\u00e1rciusa \u00f3ta hat\u00e1lyba l\u00e9pett az Eg\u00e9szs\u00e9g\u00fcgyi Miniszt\u00e9rium hat\u00e1rozata, amely tiltja a gy\u00f3gyszergy\u00e1rt\u00f3k \u00e9s -kiskeresked\u0151k k\u00f6z\u00f6tti marketingmeg\u00e1llapod\u00e1sok megk\u00f6t\u00e9s\u00e9t.<\/p>\n\n\n\n<p class=\"has-text-align-right wp-block-paragraph\"><strong>(vb\/rbc.ua)<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&lt;!&#8211; creatorid:bey5821&nbsp;&#8211;&gt;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Az ukr\u00e1n gy\u00f3gyszert\u00e1rl\u00e1ncok t\u00f6megesen z\u00e1rnak be \u00fczleteket a gazdas\u00e1gi neh\u00e9zs\u00e9gek \u00e9s a gy\u00e1rt\u00f3kkal k\u00f6t\u00f6tt marketingszerz\u0151d\u00e9sek felmond\u00e1sa miatt, az \u00e9v eleje \u00f3ta az Apteka 9-1-1 mintegy 120 gy\u00f3gyszert\u00e1rat z\u00e1rt be, a Podorozsnik pedig 55-\u00f6t, \u00e9s tov\u00e1bbi 138 bez\u00e1r\u00e1s\u00e1t tervezi.<\/p>\n","protected":false},"author":12,"featured_media":64958,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,1593,41,11,33],"tags":[6686,1361,572590],"class_list":["post-64957","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-a-nap-hirei","category-actual-hu","category-cikkek","category-kiemelt-tema","category-ukrajna","tag-bezaras","tag-csod","tag-patikak"],"_links":{"self":[{"href":"https:\/\/economic.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/posts\/64957","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/economic.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/economic.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/economic.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/economic.karpat.in.ua\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=64957"}],"version-history":[{"count":1,"href":"https:\/\/economic.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/posts\/64957\/revisions"}],"predecessor-version":[{"id":64959,"href":"https:\/\/economic.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/posts\/64957\/revisions\/64959"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/economic.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/media\/64958"}],"wp:attachment":[{"href":"https:\/\/economic.karpat.in.ua\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=64957"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/economic.karpat.in.ua\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=64957"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/economic.karpat.in.ua\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=64957"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}