{"id":6755,"date":"2020-09-06T17:47:19","date_gmt":"2020-09-06T14:47:19","guid":{"rendered":"http:\/\/economic.karpat.in.ua\/?p=6755"},"modified":"2020-09-06T14:48:25","modified_gmt":"2020-09-06T11:48:25","slug":"kitort-a-nagy-ertekeles-botrany-az-amazonon","status":"publish","type":"post","link":"https:\/\/economic.karpat.in.ua\/?p=6755&lang=hu","title":{"rendered":"Kit\u00f6rt a nagy \u00e9rt\u00e9kel\u00e9s-botr\u00e1ny az Amazonon"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"370\" src=\"http:\/\/economic.karpat.in.ua\/wp-content\/uploads\/2020\/09\/amazon.jpg\" alt=\"\" class=\"wp-image-6756\" srcset=\"https:\/\/economic.karpat.in.ua\/wp-content\/uploads\/2020\/09\/amazon.jpg 800w, https:\/\/economic.karpat.in.ua\/wp-content\/uploads\/2020\/09\/amazon-300x139.jpg 300w, https:\/\/economic.karpat.in.ua\/wp-content\/uploads\/2020\/09\/amazon-768x355.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong>A vil\u00e1g legnagyobb internetes \u00e1ruh\u00e1za, az Amazon t\u00f6r\u00f6lt mintegy h\u00faszezer olyan term\u00e9k\u00e9rt\u00e9kel\u00e9st, amelyet olyan felhaszn\u00e1l\u00f3k \u00edrtak, akik ingyenes term\u00e9keket kaptak a pozit\u00edv kommentek\u00e9rt cser\u00e9be.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Az Amazon az ut\u00e1n l\u00e9pett, hogy a Financial Times c\u00edm\u0171 brit \u00fczleti napilap vizsg\u00e1lni kezdte a gyan\u00fas, rendre \u00f6t csillagot ad\u00f3 \u00e9rt\u00e9kel\u00e9seket. A t\u00f6rl\u00e9sek a legt\u00f6bb felhaszn\u00e1l\u00f3i v\u00e9lem\u00e9nyt bek\u00fcld\u0151 felhaszn\u00e1l\u00f3k k\u00f6z\u00fcl is t\u00f6bbeket \u00e9rintenek. A Nagy-Britanni\u00e1ban legt\u00f6bb \u00e9rt\u00e9kel\u00e9s bek\u00fcld\u0151 Justin Fryer csillagjait is t\u00f6r\u00f6lt\u00e9k, Fryer csak augusztusban 15 ezer font \u00e9rt\u00e9k\u0171 term\u00e9ket \u00e9rt\u00e9kelt, egyebek mellett okostelefonokat, h\u00e1ztart\u00e1si elektronikai cikkeket \u00e9s motorokat v\u00e9lem\u00e9nyezett.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Az \u00e1ltala \u2013 \u00e9s a t\u00f6r\u00f6lt \u00e9rt\u00e9kel\u00e9sek t\u00f6bbi szerz\u0151je \u00e1ltal \u2013 adom\u00e1nyozott \u00f6t csillagot a legt\u00f6bb esetben alig ismert k\u00ednai gy\u00e1rt\u00f3k term\u00e9kei kapt\u00e1k, s ezek a c\u00e9gek jellemz\u0151en ingyen term\u00e9kekkel honor\u00e1lj\u00e1k a posztol\u00f3kat. Fryer p\u00e9ld\u00e1ul j\u00faniusban h\u00faszezer fontnyi term\u00e9ket \u00e9rt\u00e9kes\u00edtett az eBay internetes piact\u00e9ren.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fryer a Financial Timesnak tagadta, hogy ingyenes term\u00e9keket kapott volna, azt mondta, hogy olyan cikkeket adott el az eBayen, amelyekb\u0151l k\u00e9t, v\u00e1s\u00e1rolt darabbal rendelkezett.<br>A Financial Times szerint az Amazonon mindig is gondot jelentettek a nem val\u00f3s \u00e9rt\u00e9kel\u00e9sek, \u00e1m a helyzetet s\u00falyosb\u00edtotta a koronav\u00edrus-j\u00e1rv\u00e1ny, mert a kij\u00e1r\u00e1si korl\u00e1toz\u00e1sok miatt a kor\u00e1bbiakn\u00e1l sokkal t\u00f6bben v\u00e1s\u00e1roltak az internetes \u00e1ruh\u00e1z k\u00edn\u00e1lat\u00e1b\u00f3l. Egy k\u00f6zelm\u00faltban k\u00f6zz\u00e9tett tanulm\u00e1ny szerint a legs\u00falyosabb helyzet m\u00e1jusban volt, akkor az Amazon \u00e1ltal forgalmazott term\u00e9kek 58 sz\u00e1zal\u00e9k\u00e1n\u00e1l tal\u00e1ltak hamisnak t\u0171n\u0151 \u00e9rt\u00e9kel\u00e9seket.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00edg az influenszerek eset\u00e9ben elfogadott, hogy az \u00e9rt\u00e9kel\u0151k ingyen kapott term\u00e9kekr\u0151l mondjanak kedvez\u0151 v\u00e9lem\u00e9nyt, az Amazon szab\u00e1lyzata egy\u00e9rtelm\u0171en tiltja ezt a gyakorlatot. Az \u00e9rt\u00e9kel\u00e9sek nagyon fontosak, a felm\u00e9r\u00e9sek szerint az emberek t\u00f6bbs\u00e9ge hajlamos megvenni a rosszabb term\u00e9ket, ha a mellett t\u00f6bb kedvez\u0151 \u00e9rt\u00e9kel\u00e9s van, mint a val\u00f3j\u00e1ban l\u00e9nyegesebb jobb min\u0151s\u00e9g\u0171 \u00e1rucikk mellett.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Forr\u00e1s: hvg<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A vil\u00e1g legnagyobb internetes \u00e1ruh\u00e1za, az Amazon t\u00f6r\u00f6lt mintegy h\u00faszezer olyan term\u00e9k\u00e9rt\u00e9kel\u00e9st, amelyet olyan felhaszn\u00e1l\u00f3k \u00edrtak, akik ingyenes term\u00e9keket kaptak a pozit\u00edv kommentek\u00e9rt cser\u00e9be.<\/p>\n","protected":false},"author":4,"featured_media":6756,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41,49,39],"tags":[4811,5321,2956],"class_list":["post-6755","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cikkek","category-hirek","category-vilag","tag-amazon","tag-gazdasagpolitika","tag-internetes-kereskedelem"],"_links":{"self":[{"href":"https:\/\/economic.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/posts\/6755","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/economic.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/economic.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/economic.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/economic.karpat.in.ua\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6755"}],"version-history":[{"count":0,"href":"https:\/\/economic.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/posts\/6755\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/economic.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/media\/6756"}],"wp:attachment":[{"href":"https:\/\/economic.karpat.in.ua\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6755"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/economic.karpat.in.ua\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6755"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/economic.karpat.in.ua\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6755"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}