{"id":8825,"date":"2020-12-15T22:10:43","date_gmt":"2020-12-15T20:10:43","guid":{"rendered":"http:\/\/economic.karpat.in.ua\/?p=8825"},"modified":"2020-12-15T19:52:56","modified_gmt":"2020-12-15T17:52:56","slug":"lehet-hogy-eladja-a-reebokot-az-adidas","status":"publish","type":"post","link":"https:\/\/economic.karpat.in.ua\/?p=8825&lang=hu","title":{"rendered":"Lehet, hogy eladja a Reebokot az Adidas"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"727\" height=\"485\" src=\"http:\/\/economic.karpat.in.ua\/wp-content\/uploads\/2020\/12\/reebok.jpg\" alt=\"\" class=\"wp-image-8829\" srcset=\"https:\/\/economic.karpat.in.ua\/wp-content\/uploads\/2020\/12\/reebok.jpg 727w, https:\/\/economic.karpat.in.ua\/wp-content\/uploads\/2020\/12\/reebok-300x200.jpg 300w\" sizes=\"auto, (max-width: 727px) 100vw, 727px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong>Az Adidas n\u00e9met sportcikkgy\u00e1rt\u00f3 konszern vizsg\u00e1lja, hogy milyen strat\u00e9giai lehet\u0151s\u00e9gei vannak a Reebok m\u00e1rk\u00e1t illet\u0151en. Az Adidas nem z\u00e1rja ki azt sem, hogy eladja amerikai sz\u00e9khely\u0171 le\u00e1nyv\u00e1llalat\u00e1t.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Az Adidas h\u00e9tf\u0151n k\u00f6z\u00f6lte, hogy az \u00faj \u00f6t\u00e9ves strat\u00e9gi\u00e1ja meghat\u00e1roz\u00e1s\u00e1ra ir\u00e1nyul\u00f3 tervez\u00e9s r\u00e9szek\u00e9nt felm\u00e9rik az alternat\u00edv\u00e1kat a Reebok vonatkoz\u00e1s\u00e1ban. A strat\u00e9giai lehet\u0151s\u00e9gek k\u00f6z\u00f6tt szerepel a Reebok \u00e9rt\u00e9kes\u00edt\u00e9se, de a megtart\u00e1sa is. A v\u00e9gleges d\u00f6nt\u00e9st m\u00e1rcius 10-\u00e9n hozz\u00e1k nyilv\u00e1noss\u00e1gra, amikor hivatalosan ismertetik a v\u00e1llalat \u00faj strat\u00e9gi\u00e1j\u00e1t \u2013 \u00edrta az MTI.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A bajororsz\u00e1gi k\u00f6zpont\u00fa Adidas 2006-ban v\u00e1s\u00e1rolta meg 3,8 milli\u00e1rd doll\u00e1r\u00e9rt a Reebok 100 sz\u00e1zal\u00e9kos tulajdoni h\u00e1nyad\u00e1t azzal a c\u00e9llal, hogy hazai f\u00f6ld\u00f6n sz\u00e1lljon harcba a riv\u00e1lis Nike-val. A Reebok azonban 2018-ig vesztes\u00e9ges maradt, \u00e9s a talpra \u00e1ll\u00e1s elh\u00faz\u00f3d\u00e1sa miatt a befektet\u0151k folyamatosan szorgalmazt\u00e1k, hogy az Adidas szabaduljon meg t\u0151le.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Az Adidas 2016-ban ind\u00edtotta el a Reebok p\u00e9nz\u00fcgyi szan\u00e1l\u00e1si programj\u00e1t, \u00e9s a tervezettn\u00e9l k\u00e9t \u00e9vvel kor\u00e1bban, m\u00e1r 2018-ban nyeres\u00e9gess\u00e9 v\u00e1lt a bostoni sz\u00e9khely\u0171 v\u00e1llalat. A novemberben k\u00f6z\u00f6lt idei harmadik negyed\u00e9ves besz\u00e1mol\u00f3 szerint az Adidas m\u00e1rk\u00e1b\u00f3l sz\u00e1rmaz\u00f3 bev\u00e9telek 2, m\u00edg a Reebok term\u00e9kekb\u0151l sz\u00e1rmaz\u00f3 bev\u00e9telek 7 sz\u00e1zal\u00e9kkal cs\u00f6kkentek.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Elemz\u0151k szerint a Reebok vonz\u00f3 c\u00e9lpont lehet mag\u00e1nbefektet\u00e9si v\u00e1llalatok vagy m\u00e1s kisebb, ugyancsak az amerikai piacra igyekv\u0151 sportszergy\u00e1rt\u00f3k sz\u00e1m\u00e1ra. Az Adidas 1,48 sz\u00e1zal\u00e9kos pluszban, 287,50 eur\u00f3n z\u00e1rt h\u00e9tf\u0151n a frankfurti t\u0151zsd\u00e9n, kedd d\u00e9lel\u0151tt pedig 0,10 sz\u00e1zal\u00e9kos pluszban, 287,80 eur\u00f3n jegyezt\u00e9k.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Forr\u00e1s: index.hu<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Az Adidas n\u00e9met sportcikkgy\u00e1rt\u00f3 konszern vizsg\u00e1lja, hogy milyen strat\u00e9giai lehet\u0151s\u00e9gei vannak a Reebok m\u00e1rk\u00e1t illet\u0151en. Az Adidas nem z\u00e1rja ki azt sem, hogy eladja amerikai sz\u00e9khely\u0171 le\u00e1nyv\u00e1llalat\u00e1t.<\/p>\n","protected":false},"author":4,"featured_media":8829,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41,49,39],"tags":[8328,847,8327],"class_list":["post-8825","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cikkek","category-hirek","category-vilag","tag-adidas","tag-gazdasagi-visszaeses","tag-leanyvallalat-eladasa"],"_links":{"self":[{"href":"https:\/\/economic.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/posts\/8825","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/economic.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/economic.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/economic.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/economic.karpat.in.ua\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8825"}],"version-history":[{"count":0,"href":"https:\/\/economic.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/posts\/8825\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/economic.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/media\/8829"}],"wp:attachment":[{"href":"https:\/\/economic.karpat.in.ua\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8825"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/economic.karpat.in.ua\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8825"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/economic.karpat.in.ua\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8825"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}