{"id":9932,"date":"2021-01-27T22:08:00","date_gmt":"2021-01-27T20:08:00","guid":{"rendered":"http:\/\/economic.karpat.in.ua\/?p=9932"},"modified":"2021-01-27T17:47:02","modified_gmt":"2021-01-27T15:47:02","slug":"a-vilag-legertekesebb-markaja","status":"publish","type":"post","link":"https:\/\/economic.karpat.in.ua\/?p=9932&lang=hu","title":{"rendered":"A vil\u00e1g leg\u00e9rt\u00e9kesebb m\u00e1rk\u00e1ja"},"content":{"rendered":"\n

A brit Brand Finance piackutat\u00f3 \u00e9s \u00fczleti tan\u00e1csad\u00f3 v\u00e1llalat 2021-es Global 500 ranglist\u00e1ja szerint \u2013 h\u00e1rom \u00e9v ut\u00e1n \u2013 ism\u00e9t az Apple a leg\u00e9rt\u00e9kesebb m\u00e1rka a vil\u00e1gon.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

A lista \u00f6ssze\u00e1ll\u00edt\u00f3i szerint az Apple m\u00e1rka\u00e9rt\u00e9ke 263,4 milli\u00e1rd doll\u00e1r, 87 sz\u00e1zal\u00e9kkal n\u0151tt egy \u00e9v alatt. A c\u00e9g tavaly a harmadik, egy \u00e9vvel kor\u00e1bban \u00e9s az azt megel\u0151z\u0151 \u00e9vben egyar\u00e1nt a m\u00e1sodik volt a list\u00e1n.<\/p>\n\n\n\n

A m\u00e1sodik helyre szorult vissza az el\u0151z\u0151 h\u00e1rom \u00e9v listavezet\u0151je, az Amazon.com, amelynek a m\u00e1rka\u00e9rt\u00e9ke 15 sz\u00e1zal\u00e9kkal, 254,2 milli\u00e1rd doll\u00e1rra emelkedett.<\/p>\n\n\n\n

A Google a tavalyi m\u00e1sodik helyr\u0151l a harmadikra cs\u00faszott vissza, m\u00e1rka\u00e9rt\u00e9ke 1 sz\u00e1zal\u00e9kkal, 191,2 milli\u00e1rd doll\u00e1rra n\u0151tt.<\/p>\n\n\n\n

Az els\u0151 t\u00edzes csoportban meg\u0151rizte negyedik hely\u00e9t a Microsoft, m\u00e1rka\u00e9rt\u00e9ke 117,1 milli\u00e1rd doll\u00e1rr\u00f3l 140,4 milli\u00e1rd doll\u00e1rra n\u0151tt. Nincs v\u00e1ltoz\u00e1s az \u00f6t\u00f6dik helyen sem, a Samsung m\u00e1rka\u00e9rt\u00e9ke 94,5 milli\u00e1rd doll\u00e1rr\u00f3l 102,6 milli\u00e1rd doll\u00e1rra emelkedett.<\/p>\n\n\n\n

A tavalyi nyolcadik helyr\u0151l a hatodik helyre j\u00f6tt fel a Walmart amerikai kiskereskedelmi c\u00e9g, piaci m\u00e1rka\u00e9rt\u00e9ke 77,5 milli\u00e1rd doll\u00e1rr\u00f3l 93,19 milli\u00e1rd doll\u00e1rra n\u0151tt.<\/p>\n\n\n\n

A hetedik helyen maradt a Facebook, amelynek a piaci m\u00e1rka\u00e9rt\u00e9ke 79,8 milli\u00e1rd doll\u00e1rr\u00f3l 81,48 milli\u00e1rd doll\u00e1rra emelkedett.<\/p>\n\n\n\n

A tavalyi hatodik helyr\u0151l a nyolcadikra cs\u00faszott vissza a k\u00ednai ipari \u00e9s kereskedelmi bank (ICBC), m\u00e1rka\u00e9rt\u00e9ke 80,1 milli\u00e1rd doll\u00e1rr\u00f3l 72,8 milli\u00e1rd doll\u00e1rra cs\u00f6kkent.<\/p>\n\n\n\n

A list\u00e1n a kilencedik a Verizon (68,9 milli\u00e1rd doll\u00e1r), a tizedik pedig a WeChat (67,9 milli\u00e1rd doll\u00e1r).<\/p>\n\n\n\n

Azt, hogy mekkora befoly\u00e1sa van a technol\u00f3giai innov\u00e1ci\u00f3nak a brand\u00e9rt\u00e9k alak\u00edt\u00e1s\u00e1ra, a legjobban a Tesla esete bizony\u00edtja. Az elektromos aut\u00f3gy\u00e1rt\u00f3 m\u00e1rka\u00e9rt\u00e9ke egy \u00e9v alatt 158 sz\u00e1zal\u00e9kkal, 32 milli\u00e1rd doll\u00e1rra emelkedett, ilyen jelent\u0151s dr\u00e1gul\u00e1st a list\u00e1n szerepl\u0151 egyetlen c\u00e9g sem \u00e9rt el.<\/p>\n\n\n\n

Az \u00e9rt\u00e9kn\u00f6veked\u00e9s tekintet\u00e9ben a m\u00e1sodik az Alibaba.com, amelynek m\u00e1rka\u00e9rt\u00e9ke 108 sz\u00e1zal\u00e9kkal, 39,2 milli\u00e1rd doll\u00e1rra emelkedett.<\/p>\n\n\n\n

A pand\u00e9mia k\u00fcl\u00f6n\u00f6sen s\u00fajtotta a l\u00e9gi k\u00f6zleked\u00e9sben \u00e9rintett c\u00e9geket, a rep\u00fcl\u0151g\u00e9pgy\u00e1rt\u00f3 Boeing m\u00e1rka\u00e9rt\u00e9ke 40 sz\u00e1zal\u00e9kkal, 13,6 milli\u00e1rd doll\u00e1rra cs\u00f6kkent, az Airbus-\u00e9 pedig 36 sz\u00e1zal\u00e9kkal, 9,1 milli\u00e1rd doll\u00e1rra esett, m\u00edg az American Airlines l\u00e9git\u00e1rsas\u00e1g m\u00e1rka\u00e9rt\u00e9ke 40 sz\u00e1zal\u00e9kkal, 5,3 milli\u00e1rd doll\u00e1rra s\u00fcllyedt.<\/p>\n\n\n\n

(origo.hu)<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

A brit Brand Finance piackutat\u00f3 \u00e9s \u00fczleti tan\u00e1csad\u00f3 v\u00e1llalat 2021-es Global 500 ranglist\u00e1ja szerint \u2013 h\u00e1rom \u00e9v ut\u00e1n \u2013 ism\u00e9t az Apple a leg\u00e9rt\u00e9kesebb m\u00e1rka a vil\u00e1gon.<\/p>\n","protected":false},"author":5,"featured_media":9933,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,41,49,39],"tags":[4811,959],"class_list":["post-9932","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-a-nap-hirei","category-cikkek","category-hirek","category-vilag","tag-amazon","tag-apple"],"_links":{"self":[{"href":"https:\/\/economic.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/posts\/9932","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/economic.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/economic.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/economic.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/economic.karpat.in.ua\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9932"}],"version-history":[{"count":0,"href":"https:\/\/economic.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/posts\/9932\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/economic.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/media\/9933"}],"wp:attachment":[{"href":"https:\/\/economic.karpat.in.ua\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9932"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/economic.karpat.in.ua\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9932"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/economic.karpat.in.ua\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9932"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}